Yelp says the new app is a way for businesses to get real-time mobile notifications of new Yelp messages and reviews, and facilitate faster response times to consumers.
Small Business Year-end Tip: Get rid of stuff you don’t need! (And how to determine what that stuff is.)
Remember Chekov’s Gun Before Making That Big Announcement About Your New Blog or Social Media Effort
Don’t make a big announcement about a new blog, newsletter or special promotion if you aren’t willing to commit to it for the long-run. If you do, you’ve made a mistake called Chekov’s Gun.
It’s fascinating that rich people are hiring smart young people to dream up cool ideas. But it’s not new and it’s not a trend.