According to Search Engine Land, on Friday Google started rolling out its much anticipated update of Penguin, the magical and mysterious algorithm that serves as Google search’s secret sauce. More important, Penguin is the front line of Google’s battle with anyone trying to “trick” Google with “black hat” SEO methods.

However, if you suddenly see your company’s website ranking drop, it may not be that Penguin is penalizing your site directly. According to Search Engine Land, it may be more indirect. Part of what Google is doing is analyzing sites for bogus backlinks. (Fake links hosted on websites set up solely for SEO purposes.) While everything on your website may be Penguin complaint, it is possible that your site had incoming “fake links” that may have previously benefitted your ranking that have now lost their credit.

All those links, even if you had nothing to do with them pointing your way, are no longer benefitting your site.

As we’ve said a few times, if you think SEO means trying to trick Google engineers, you’re up against the best engineers in the world who are protecting the Goose that lays their golden eggs.

A better approach to search marketing: Fill your website with helpful content for your customers.

(Illustration: SmallBusiness.com Photo: son_gismo via Flickr, CC BY 2.0)

7
What Do All of Those Icons Mean on Websites & Apps?

Mobile apps require developers to replace navigational words with images. Sometimes what the images, or icons, mean, can be confusing.

8
Tips for Using the New Facebook Like and Share Buttons on Your Small Business Website

Facebook updates Like and Share buttons, updating the way small business owners use them as well.

9
10 Tips for Managing a WordPress Website

From its start as an open-source blogging platform, Wordpress is now a powerful website content management system. Here are tips to simplify using it.

10
Why You Can’t Delay Making Your Small Business Website Smartphone Friendly

Smartphone friendly infographic: U.S. Adults now spend more of their time online using smartphones than either computers or tablets.

11
GoDaddy Upgrades, Expands its Small Business Ecommerce Service

GoDaddy is announcing today an upgrade and expansion of its small business ecommerce service, GoDaddy Online Store.

12
Webbly Updates its Website Creation, Management Platform

Carbon is a relaunch of Webly’s web creation and management drag-and-drop platform.

13
How to Cure Writer’s Block When it’s Time to Post Something on the Company Blog

ideas for posts on your small business company blog

14
By The Numbers | Small Business Websites, 2016

A new survey of 350 small business owners reveals that nearly one-half of their companies do not have a website.

15
SmallBusiness.com’s Guide to Selecting a Web Host

Here’s the small business guide to help you navigate the twisted world of web hosting.

16
How To Test Your Website’s Performance on a Mobile Device

Nine out of ten people will leave a mobile website if they can’t find what they’re looking for right away.

17
Wix Adds ‘Artificial Design Intelligence’ to Its Website Creation and Hosting Platform | 2016

Wix says its new feature uses artificial intelligence and a human design sensibility.

18
Google Will Start Penalizing Your Website on Mobile if You Don’t Stop Doing This | 2016

To improve the mobile search experience, Google will start penalizing the use of mobile interstitials.

19
How to Hire a Developer to Help You Make Your Website Mobile-Friendly | 2017

Need help making your website mobile friendly? Here’s what Google suggests.

20
How Small Business is Using Online Marketing | February 2017

While they are using more online marketing tools, small businesses voice frustration, need for improvement.

21
What Percentage of Small Businesses Have Websites? | 2017

The law of small business websites: There are more and more every year.