Amazon has launched Amazon Exclusives, a storefront that features the types of inventions and new products that have gained visibility through appearances on TV shows like Shark Tank or on crowdfunding sites like Indiegogo and Kickstarter,.

Through its sellers program, Amazon has long provided a sales channel for inventors and product designers and developers like Studio Neat that first found a following through successful crowdfunding campaigns on Kickstarter. However, unless a potential customer learns from the inventors or developers that the product is available on Amazon, there’s a good chance the products won’t be seen. “Our mission is to make Amazon Exclusives the destination for brands and innovators to launch and sell their products, providing our customers early access to new products,” said Amazon’s Peter Faricy.

Products in the Amazon Exclusives store will only be available on Amazon or directly from the brand’s website or its physical stores.

“From a business perspective, the new store is nirvana for a new brand, and the end result is Amazon’s customers will have access sooner to cooler products like the PERI Duo at affordable prices,” said Michael Hsu, CFO of PERI, one of the companies whose products are included during the launch of the store.

Here are some of our favorite products in the Amazon Exclusives store:

Zackees LED Turn Signal Gloves for Cycling

The Zackees LED Turn Signal Gloves for cycling were designed by a Google engineer to help cyclists make sure they are seen, coming, going or turning.

Jackery Bar Portable External Battery Charger

Never be without the power your mobile devices need with the Jackery Bar Portable External Battery Charger.

olloclip Macro 3-IN-1 Lens for iPhone 6/6 Plus

The olloclip Macro 3-IN-1 Lens for iPhone 6/6 Plus provides three different lenses that clip onto your iPhone 6 or 6+ for extreme close up shots.

Tower Inflatable Paddle Board

Perhaps you recognize the Tower Inflatable Stand Up Paddle Board from Shark Tank where Mark Cuban invested in the company. Comes as a set that includes a pump.