Last August, we shared that Google would start penalizing mobile sites that contain certain types of interstitial messages or ads this month. So there’s no surprise that Google has now announced the”interstitial penalty” has begun.


Google’s interstitial ban is meant to improve the mobile user experience. When accessing a site the penalty targets sites that:

  • Show a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displays a standalone interstitial that the user has to dismiss before accessing the main content.
  • Uses a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

VIA | Mike Blumenthal

istock


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