‘Tis the season to take photos. At least that’s the message Google is trying to get out to small retailers, restaurants and local service providers. In support of the company’s “Get Your Business Online” program that promotes both the free and paid advertising and marketing services Google provides, the company has conducted recent research that compares company listings that include photos vs. those that don’t. Guess which works best?


To help small businesses spruce up their online presence, Google has created a special version of its local-marketing hub, www.gybo.com/holidays. It includes resources for updating your business information and uploading photos to Google My Business. Especially helpful: How to create a shot list.


(Promotional video from Google)


(Photo, video via Google)

For more help in using photography to promote your business, see SmallBusiness.com’s Small Business Guide to Photography.

 

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