When you use in-house marketing strategy buzzwords in the ads and promotions you intend for small business owners and managers, you confuse your customers.
Featured Resources for Selling to Small Business
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
Alibaba will use its experience in serving small business markets in other countries, along with its large cash holdings, in seeking opportunities in the U.S.
Google’s partnership with national retailers for same day local delivery of consumer goods could end up hurting small businesses more than Amazon.
Freshbooks, an 11-year-old web-based accounting service for small businesses and freelancers, receives its first round of institutional venture funding. And it’s a big one.
Google today announced “Google My Business (Google.com/business),” an attempt to provide a single-point gateway to the array of products and services the search giant provides to help run and promote a small business.