When you use in-house marketing strategy buzzwords in the ads and promotions you intend for small business owners and managers, you confuse your customers.
Featured Resources for Selling to Small Business
A survey of small business owners shows general optimism, but reveals wide differences among men, women and millennial-age (~20-34 years old) business owners.
An open thread with links to Cyber Monday deals targeting small business managers.
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
Alibaba will use its experience in serving small business markets in other countries, along with its large cash holdings, in seeking opportunities in the U.S.
Google’s partnership with national retailers for same day local delivery of consumer goods could end up hurting small businesses more than Amazon.