When you use in-house marketing strategy buzzwords in the ads and promotions you intend for small business owners and managers, you confuse your customers.
A survey of Chief Marketing Officers of some of the world’s largest brands reveals they think small businesses don’t like them.
The median American small business owner is a bit over 50 years old.
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
A comparison of characteristics and demographics between those who own small businesses and those who do not
According to Gallup’s 2015 survey of Americans’ confidence in major institutions, only the military (72%) and small business (67%) — the highest-rated institutions in this year’s poll — are currently rated higher than their historical norms.
Obtaining capital is still a challenge for small businesses.
The next few years may be a rocky road for many in the trucking industry, but there’s opportunities along the way.
2017 set the all-time record high for small business optimism in the 45-year history of the NFIB Index of Small Business Optimism
A shortage of qualified workers reached a record high in December.
If approved, the rule will create new ways to purchase healthcare insurance for small businesses and sole proprietors.
Regulations meant for big businesses can overwhelm even the best run small companies