When you use in-house marketing strategy buzzwords in the ads and promotions you intend for small business owners and managers, you confuse your customers.
A survey of Chief Marketing Officers of some of the world’s largest brands reveals they think small businesses don’t like them.
The median American small business owner is a bit over 50 years old.
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
A comparison of characteristics and demographics between those who own small businesses and those who do not
According to Gallup’s 2015 survey of Americans’ confidence in major institutions, only the military (72%) and small business (67%) — the highest-rated institutions in this year’s poll — are currently rated higher than their historical norms.
Obtaining capital is still a challenge for small businesses.
This nanoscientist worked for ten years and 27 auditions before achieving his goal of becoming a timpanist in a major orchestra. Here’s what you can learn from his journey.
With so many web hosting companies out there, how do you choose the one that will meet your needs when you don’t know yet what your needs may be.
This may seem to be the most techie step, but it’s really a snap.
With pre-designed themes, you have access to countless design styles and layouts without needing to be a graphic designer.
Once your first post goes live, you are officially in the blogging business.
It’s time to set up an editorial calendar of topics that will make your customers smarter.