Google My Business Seeks to Help Confused Small Businesses Who Want to Use its Services

This post is part of the series, SmallBusiness.com Guide to Managing a Listing on Google Search and Maps: Tips and how-tos for managing Google business listing. See also | SmallBusiness.com Guide to Website Basics You can browse other posts in the series below.

  1. How to Start Using Google My Business

  2. Google My Business Seeks to Help Confused Small Businesses Who Want to Use its Services

  3. What a Scam Call From Someone Claiming to be From Google Sounds Like

  4. Google Goes Local & Leverages Google Maps to Promote Small Business Listings

  5. Visit Your Google My Business Account Regularly or Risk it Becoming Unverified

  6. Updated Android, iOS Google Maps Street View App Let’s You Shoot, Upload 360-degree Business Interior Photos (Review)

  7. Google Promotes Power of Photos for Small Business Online Holiday Marketing

  8. How to Update Your Google Business Listing Directly on the Search Results Page

  9. Alert: Fake Locksmiths Using Google Listings to Scam Customers, Harm Legitimate Small Businesses | 2016

  10. Provide Your Website Visitors What They Want The Most: Answers

  11. 4 Things Google Wants You To Know About Mobile Advertising | 2016

  12. Google Maps Tweaks Design, Adds Business Photo Carousel | 2016

  13. The Eight Top Customer Complaints About Local Merchants | 2016

  14. Google+ Data Exits Google My Business Dashboard, Replaced With Data from Search, Maps Listings | 2016

  15. Google Rolls Out Anti-Interstitial Penalty | 2017

  16. How to Get a ‘Temporarily Closed’ Message on Your Google Business Listing | February 2017

  17. Google’s App Can Tap Customers Straight to Your Business | 2017

Google today announced “Google My Business (Google.com/business),” an attempt to provide a single-point gateway to the array of products and services the search giant provides to help run and promote a small business.

While Google provides several of the best tools for helping small businesses get found on the web–and in the physical world–the company has repeatedly launched a confusing array of competing small business products with similar-sounding product names. From Google Local to Google Places to Google+ Places or Places for Google, the company has made it near impossible to know where or how to take advantage of the services they offer small businesses.

Today, all those various brands redirect to the Google My Business landing page.

(A part of the announcement even alludes to the previous confusion, “In addition to new businesses getting started with Google My Business, we’re also upgrading current users of Places for Business and the Google+ Dashboard to this new experience.”)

On Google My Business

  • Update your business info on Search, Maps and Google+ from one place to make it easy for customers to get in touch
  • Add beautiful photos of your business and a virtual tour of your business interior to help customers see what makes your business unique
  • Connect directly with your fans and customers by sharing news, events and other important updates from your Google+ page
  • Stay on top of reviews from across the web, and respond to Google reviews
  • Understand how people find and interact with your business using custom insights and integration with AdWords Express
  • Manage your information on-the-go with the Google My Business Android app and the iOS app (launching soon)

While Google My Business is focused on the search and marketing products provided by Google, it leaves out several other services that are marketing to small businesses, including Blogger.com and Google Apps for Business.