(Editor’s note: Thanks to Mike Blumenthal for allowing us to share this heads-up alert. A version of this appeared on his blog, Understanding Google My Business & Local Search.)

A reader sent me this 28-second audio recording of a phone call from a con-artist claiming to be from Google in the voice-mail message left for a small business.

Transcription of the call:

Yea hi, this is an important message for the business owner. Due to recent changes in Google Maps we are required to inform you that unless the business owner reviews and confirms the information on your Google Plus business page, we will no longer be able to show it to Google users at the end of the coming month.

Please call xxx-xxx-xxxx to speak to the tech support person assigned to help you personally. Thank You.

What can be done to stop these folks? Very little given the current regulatory environment which pretty much takes a hands-off approach to these sorts of scams. Education might help, but as the quote often attributed to P.T. Barnum goes, “a new sucker seems to be born every minute.” Perhaps, this is what keeps these scammers going.

(See the SmallBusiness.com article with scam-prevention advice from Google.)

Beware of Calls to Your Business Claiming to be From Google

While Google does occasionally make calls to a business they almost always originate from Google’s main number: (650) 253-0000. Scam calls often originate from boiler room set ups.

Related Articles

4
Google Goes Local & Leverages Google Maps to Promote Small Business Listings

Google announced today that its Get Your Business Online (GYBO.com) initiative is expanding to a city-by-city program with the slogan, Let’s Put Our Cities on the Map.

5
Visit Your Google My Business Account Regularly or Risk it Becoming Unverified

Regularly log into your Google My Business account to confirm that your business information is current and accurate.

6
Updated Android, iOS Google Maps Street View App Let’s You Shoot, Upload 360-degree Business Interior Photos (Review)

Google Maps Street View app makes it easy to create interior or exterior 360 degree photos of a business. And uploading it to Google Maps is a snap.

7
Google Promotes Power of Photos for Small Business Online Holiday Marketing

To help small businesses spruce up their online presence, Google has created a special version of its local-marketing hub.

8
How to Update Your Google Business Listing Directly on the Search Results Page

You can now edit your Google business listing directly on the desktop and mobile versions of the information preview boxes found on a Google search results page. Here’s how.

9
Alert: Fake Locksmiths Using Google Listings to Scam Customers, Harm Legitimate Small Businesses | 2016

Sophisticated scams using thousands of fake Google small business listings are conning customers and driving them away from legitimate small businesses.

10
Provide Your Website Visitors What They Want The Most: Answers

Google knows people don’t want a search engine, they want an answer machine.

11
Google Maps Tweaks Design, Adds Business Photo Carousel | 2016

A cleaner look and more information about your business.

12
4 Things Google Wants You To Know About Mobile Advertising | 2016

Even when Google is promoting itself, it’s worth paying attention if what they are saying is directed at small, local merchants.

13
The Eight Top Customer Complaints About Local Merchants | 2016

Handling customer complaints is one of those areas where most local businesses drop the ball.

14
Google+ Data Exits Google My Business Dashboard, Replaced With Data from Search, Maps Listings | 2016

Google adds more data on how people find your Google business listing

15
Google Rolls Out Anti-Interstitial Penalty | 2017

Announced last year, Google starts penalizing interstitial ad

16
How to Get a ‘Temporarily Closed’ Message on Your Google Business Listing | February 2017

Help for those who need a seasonal “temporarily closed” tag on your Google business listing.

17
Google’s App Can Tap Customers Straight to Your Business | 2017

Another reason to make sure your Google business page is up to date.

18
Google’s Mobile App Gets Personal, Local | 2017

Google’s mobile app uses information like location and previous preferences in providing search results.

19
How to Add More Information-Specific URLs to Your Google Listings | 2017

Google listings now offer your business the ability to have multiple links for setting up an appointment, reserving a table, placing an order, etc.

20
How to Manage Your Business Listing Without Leaving Google Search

Now you don’t have to use Google My Business to update your listing.

21
How to Display Special Holiday Hours on Your Yelp and Google Business Listings

Anytime you have a change in date or time, be sure to update your Yelp or Google business listings.

22
On its 20th Anniversary, What Google Sees in the Future of Search

In a celebration of Google’s 20th anniversary, it announced its “next chapter” is driven by three fundamental shifts

23
Google is Shutting Down the Consumer Version of Google+, What You Should Know

Be sure not to confuse you Google+ profile with your Google business listing.

24
Google Search Adds More Tools to Ease Business Profiles, Location Updates

Create posts, reply to reviews, add photos and update business information right from Google Search and Maps.