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Collateral

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Collateral (finance) in finance means a security or guarantee (usually an asset) pledged for the repayment of a loan if one cannot procure enough funds to repay.

Collateral (marketing) can refer to printed material that is used in the marketing, advertising and selling of a product or service. The term is used by advertising agencies to describe such printed material as collateral to the advertising.

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This term or phrase is currently an entry in The SmallBusiness.com Business Glossary WIKI. Please help expand this entry into a more detailed description.