Customer relationship management

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Customer relationship management (or CRM) is a strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes — principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

See also

• Sales

External links

This entry includes content from the following Wikipedia article: Customer relationship management

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