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Cyber Monday

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Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term "Cyber Monday" was created by marketing companies to persuade people to online shopping|shop online. The term made its debut on November 28, 2005, in a Shop.org press release entitled "'Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year".[1]

According to the Shop.org Research 2005 eHoliday Mood Study, "77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)".

In 2013, Cyber Monday online sales grew by 20.6% over the previous year, hitting a record $2.29 billion, with an average order value of $128.[2]

The deals on Cyber Monday are online-only and generally offered by smaller retailers that cannot compete with the big retailers. Black Friday is the best day to get cheap deals on technology with nearly 85% more data storage deals than Cyber Monday.

The day is another in the line of after-Thanksgiving retail promotional efforts like Black Friday and Small Business Saturday.

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[edit] Origin of term

The term "Cyber Monday" was created by Shop.org, part of the U.S. trade association National Retail Federation.[3] It was first used within the ecommerce community during the 2005 holiday season. According to Scott Silverman, the head of Shop.org, the term was coined based on research showing that 77% of online retailers reported a significant increase in sales on the Monday after Thanksgiving in 2004.[4] In late November 2005, the New York Times reported that "The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked."[5]

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This entry includes content from the following Wikipedia article: Cyber Monday