Local chain

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Local chains are small businesses linked by a common theme and – unlike their big box, chain store rivals – are located in close proximity to each other.^[1]

The concept, a facet of the buy local movement in which consumers are encouraged to support local retailers and suppliers of products and services, is for individual owners or groups of owners to identify a customer base and cater to their specific tastes with a personal touch and local flair. After a loyal following begins to build, the owner or group of owners capitalize on that reputation with another store that further extends their local brand.^[2]

Reference

1. ↑ CNN.com - Local Chains Take on Retail Juggernauts
2. ↑ CNN.com - Local Chaines Take on Retail Juggernauts

See also

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