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Niche market

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This term or phrase is currently an entry in The SmallBusiness.com Business Glossary WIKI. Please help expand this entry into a more detailed description.

A niche market is the subset of a larger market. Niche markets can refer to many various ways in which a business specializes to serve the needs or wants of a special group of customers or clients. For example, a business can serve a certain age-group, or it can serve customers who desire products unique designed for those who are left-handed. In other words, there are endless ways in which a company can serve a special niche.

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This term or phrase is currently an entry in The SmallBusiness.com Business Glossary WIKI. Please help expand this entry into a more detailed description.