Friday, March 12
2:00
Social Media Marketing for Your Business
- Description: Learn to look further than Twitter and Facebook when it comes to using social media to help your business succeed on the web. Learn solid strategies, how to measure success, and all the tools you need to succeed in the fastest growing marketing medium on the web.
- Presenters: Tony Adam, Chris Winfield
- Where: Hilton D
- Link: http://my.sxsw.com/events/event/7436
3:30
Selling Your Milk When the Cow is Free
- Description: Using open source is one thing, but can your idea succeed if you give your own work away? Scrappy entrepreneurs will discuss that question, share their own experiences with open source business models, and offer advice to others considering open source licenses.
- Presenters: Tiffany Farriss Palantir.net | Jeff Eaton, Lullabot | Evan Prodromou, StatusNet Inc | Eric Gundersen, Development Seed | Brad Fitzpatrick, Google
- Where: Hilton A/B
- Link: http://my.sxsw.com/events/event/654
5:00
Eight Ways to Deal with Bastards
- Description: If 99% of your customers are fantastic, you're still going to deal with bastards. And even the best of us make bad hiring decisions. But there are time-honored approaches to defusing crises, deflecting attacks, and denuding d-bags. This panel of seasoned pros will discuss and advise.
- Presenters: Bryan Mason, Jason Shellen, Lori McLeese, Karen Walrond
- Where: Hilton A/B
- Link: http://my.sxsw.com/events/event/4521
Saturday, March 13
11:00
How to Teach Entrepreneurialism Globally
- Description: Entrepreneurialism is global. As the world gets small, entrepreneurs develop a more global reach, but how does an entrepreneur start? In what ways does an entrepreneur from Silicon Valley differ to one in Delhi? There is a whole new generation of potential entrepreneurs out there, without a clue how to start. There are job shortages for students graduating university and college who are venturing out on their own.
- Presenters: James Barlow NCIIA | Douglas Richard, School for Startups | Richard Titus, Associated Northcliffe Digital Limited | Sharon Vosmek, Astia
- Where: Hilton A/B
- Link: http://my.sxsw.com/events/event/540
11:00
How to Create a Viral Video
- Description: The state of online video has changed dramatically since the first video went online in the early 90s. This panel assembles a group of industry leaders to speak about the evolution of online video since its inception until now and weigh in on emerging trends for the future of online video.
- Presenters: Jonathan Wells, Flux | Margaret Gould Stewart, YouTube/Google | jason wishnow, TED
- Where: 18 ABCD
- Link: http://my.sxsw.com/events/event/496
3:30
Unsexy & Profitable: Making $$ Without Hype
- Description: In a world of hype wars, where many popular yet revenue-challenged startups battle for headline supremacy, a handful of under-the-radar Internet businesses have done the unthinkable: they've become profitable. Hear how your business can turn more profits than heads from this handful of Internet veterans.
- Presenters: Paul Carr, TechCrunch | Matthew Chasen, uShip | Hooman Radfar, Clearspring Technologies Inc | Alan Martin, CampusBookRentals.com
- Where: Hilton A/B
- Link: http://my.sxsw.com/events/event/703
5:00
Don't Move! Build a Startup Community Where You Live
- Description: As eyes are focused on places well-known for startups and innovation, hear three up-and-coming cities discuss how they're building and fostering their entrepreneurial communities. From Portland, Boulder, Omaha, and beyond, exciting things are happening in places you don't expect.
- Presenters: Silicon Prairie News, Jeremy Tanner | Rick Turoczy, Silicon Florist | Erin Kotecki Vest, Queen of Spain blog and BlogHer
- Where: Hilton A/B
- Link: http://my.sxsw.com/events/event/17
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Sunday, March 14
12:30
How Did This Happen? I'm in Business!
- Description: Why does business have to so complicated? Where's the checklist for all this? What about the IRS? Learn how to create a business, choose a structure, and figure out which expenses are deductible, all specifically targeted for interactive and new media creators, presented by someone who has been there.
- Presenters: Becky McCray, Liz Strauss
- Where: Hilton E
- Link: http://my.sxsw.com/events/event/526
Monday, March 15
12:30
Student Startups: Entrepreneurship in the University
- Description: While student startups are not a new phenomenon, universities and venture capitalists are beginning to see the advantages in supporting them. Join a panel of student entrepreneurs in a discussion on finding funding, incorporating a company and balancing homework, work and life, all while attending school full-time
- Presenters: Rishi Narayan, Underground Printing | Hung Truong, Troubadour Mobile | Ellen Chisa, Alight Learning | Ben Congleton, Olark
- Where: Hilton A/B
- Link: http://my.sxsw.com/events/event/667
12:30
Why Gen Y Wants to Work 'With' You, Not 'For' You
- Description: Put aside the negative stereotypes of entitled, rebellious 20-somethings and take a minute to dig deeper and see what makes us tick. At almost 80 million strong, the Gen Y workforce is shaping the cubicle nation and the way brands are forced to engage consumers. It's more than a desire to wear t-shirts and jeans to work; it's a new mindset. As we digital natives migrate into a workplace full of Boomers and Gen Xers, worlds collide. Truly learn the concept of with vs. for straight from the minds of 5 diverse and successful Gen Yers!
- Presenters: Sydney Owen, Weber Shandwick | Ryan Paugh, Brazen Careerist | Nisha Chittal, New Media Strategies | Elysa Rice, Ellipse Communications | Ben Smithee, Spych/DGA
- Where: Hilton D
- Link: http://my.sxsw.com/events/event/723
12:30
Who Needs Venture Capital?
- Description: Only a fraction of business financing comes from Sand Hill Road. Yet entrepreneurs still obsess over traditional big meeting/big money Silicon Valley venture capital. This heated panel debates what types of companies actually benefit from VC and reviews concrete examples of alternatives to traditional venture capital.
- Presenters: Mitch Lasky, Benchmark Capital | Mike Trotzke, SproutBox | Jolie O'Dell, ReadWriteWeb | Dave Mcclure, Founders Fund
- Where: Hilton D
- Link: http://my.sxsw.com/events/event/721
3:30
Social Business By Design
- Description: The hype around social media has become deafening. Organizations are feeling pressured to join the conversation or risk being irrelevant. However, a social business has to be designed from the ground up and the top down in order to achieve transformation which scales. Are we ready to move beyond lip service?
- Presenters: Peter Kim, Dachis Group | Kate Niederhoffer, Dachis Corporation
- Where: Hilton D
- Link: http://my.sxsw.com/events/event/659
5:00
Customer Support in a 140 Character World
- Description: Gone are the days of traditional customer support. In a world of Twitter, Facebook, and customer complaint sites like GetSatisfaction, customers are now jumping online to vent and publicize their customer support issues. But does it work for everyone and can complex customer service issues really be resolved within a 140 word limit? This panel of experienced customer support experts, analysts and vendors, will discuss the good, the bad and the ugly when it comes to social media centric customer support. Recent snafus and success stories will be highlighted, along with a unique insider perspective of the internal business and operational requirements that companies must keep in mind when going online.
- Presenters: Jeremiah Owyang, Forrester | Caroline McCarthy, CNET News/CBS Interactive | Frank Eliason, Comcast | Lois Townsend, Porter Novelli/HP | Toby Richards, Microsoft
- Where: Hilton A/B
- Link: http://my.sxsw.com/events/event/847
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Tuesday, March 16
9:30
Is Too Much Math Killing Marketing?
- Description: Breakthrough marketing used to come from creative genius, from big ideas, from empathy with customers. But now all the attention goes to rigorous testing and algorithmic approaches to customer insight. So is the science driving out creativity - or are we focused on the wrong kind of maths?
- Presenters: Rand Schulman, The Schulman Thorogood Group | Ian Jindal, Pencil.net | Joanna Burton, Crescent Communications | Mike Teasdale, Chinwag/Harvest Digital
- Where: Hilton C
- Link: http://my.sxsw.com/events/event/565
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