Total addressable market
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Total addressable market (TAM) is a term that is typically used to reference the revenue opportunity available for a product or service. TAMs help to prioritize business opportunities by serving as a quick metric of the underlying potential of a given opportunity.
One approach is to estimate how much of the market you can gain if there were no competitors. A variation is to assume no competition and total product distribution. This provides a focus on the user needs you can meet. Including competition and distribution issues would be something close to a forecast.
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