(via: NYTimes.com) Facebook advertisers can now specify objectives like increasing traffic to a website, encouraging more “likes” or converting more sales. They can choose whether their ads appear in Facebook’s “news feed” or in a column on the far right of its pages. And they can target demographics they want to reach more precisely.

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Facebook acknowledges it made the changes, at least in part, because while it has more than 25 million small businesses active on its site, only a million or so advertise there. By contrast, Google’s AdWords program, which shows users ads related to specific searches they have entered, has become a small-business staple — although some small businesses say they have been priced out of the market.

Continue reading: Facebook Revamps Ads To Compete With Google (NYTimes.com)