Retailers are expecting a big treat this Halloween as total spending is expected to reach $8.4 billion, an all-time high in the 11-year history of an annual survey sponsored by the National Retail Federation and conducted by Prosper Insights & Analytics.

Reminder: As we suggest to shoppers throughout the year,  #BuyLocal and #ShopLocal for your Halloween-related purchases.


“After a long summer, families are excited to welcome the fall season celebrating Halloween,” NRF President and CEO Matthew Shay said. “Retailers are preparing for the day by offering a wide variety of options in costumes, decorations and candy while being aggressive with their promotions to capture the most out of this shopping event.”

171 million | Number of Americans that will take part in Halloween festivities
64% | Percentage of Americans taking part in Halloween activities
36% | Not taking part

marketing-planning_key

 Halloween activities participants will take part in

71% | Handing out candy
49% | Decorating their home and yard
47% | Dressing up in a costume
46% | Carving a pumpkin
34% | Hosting or attend a party
30% | Taking their children trick-or-treating=
25% | Visiting a haunted house
16% | Dressing their pets in costumes

Percentage of participants who will purchase these products

shopping-for
What they’ll be spending on those items

$8.4 billion | Total Halloween-related retail spending
$82.93 | Average Halloween spending per celebrant in 2016

$3.1 billion | Amount that will be spent on costumes
67% | Percentage of celebrants purchasing costumes

$2.5 billion | Amount that will be spent on candy
94.3% | Percentage of celebrants purchasing candy

$2.4 billion | Amount that will be spent on decorations
70% | Percentage of celebrants who will purchase decorations

$390 million | Amount that will be spent on greeting cards
35.4% | Percentage of celebrants who will purchase greeting cards

Where Halloween shoppers will shop

47% | Discount stores (big box retailers)
36% | Specialty Halloween/costume stores
26% | Grocery stores / supermarkets
23% | Department stores
22% | Online

Source:
National Retail Federation
Research by Prosper Insights & Analytics.
The survey asked 6,791 consumers about Halloween shopping plans.
Conducted September 6-13, 2016

Thinkstock


Graphics by SmallBusiness.com

 

 

Related Articles

6
By the Numbers: Halloween is a Treat for Lots of U.S. Small Businesses | 2015

From the U.S Census Bureau, here are some statistics that demonstrate the economic impact of Halloween.

7
These Small Businesses Stay a Little Bit Spooky All Year Long

These small businesses seem a little spooky all year around.

8
Healthy Halloween Treats For Your Office Party or Customer Promotion

Skip the super-spooky chocolate bars and enjoy these healthier Halloween treats at your office gathering or customer promotion.d

9
Best Halloween Treats People Brought to Work Today

Candy isn’t just for the kids–here are some treats that all of your employees and coworkers will love.

10
Small Business Job Titles We Love: House Haunter

Creating haunted houses for the Halloween season are bringing in not-so-scary margins. So it’s no surprise the temporary attractions are growing larger and larger each year.