SmallBusiness.com https://smallbusiness.com Small business information, insight and resources | SmallBusiness.com Mon, 11 Dec 2017 20:45:58 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.4 It is Better to Fail in Originality, than to Succeed in Imitation | #MondayMotivation https://smallbusiness.com/monday-morning-motivation/failure-is-the-true-test-of-greatness/ https://smallbusiness.com/monday-morning-motivation/failure-is-the-true-test-of-greatness/#respond Mon, 11 Dec 2017 20:44:38 +0000 https://smallbusiness.com/?p=30113

“It is better to fail in originality than to succeed in imitation. He who has never failed somewhere: that man cannot be great. Failure is the true test of greatness.”

Herman Melville
Essay in The Literary World (August 1850)


Source of image: Library of Congress, Public Domain

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Purple Reigns: Ultra Violet is the 2018 Color of the Year https://smallbusiness.com/trends/2018-color-of-the-year/ https://smallbusiness.com/trends/2018-color-of-the-year/#respond Fri, 08 Dec 2017 17:05:52 +0000 https://smallbusiness.com/?p=30095

Pantone, the professional color standards company, has selected Pantone 18-3838 Ultra Violet as its Color of the Year for 2018. According to the company, Pantone “combs the globe looking for color influences … including pop culture, film, popular travel destinations, socio-economic conditions, organic elements, art, fashion and more.” Pantone’s Color of the Year has a great deal of influence on products and purchasing decisions made that year in a variety of industries including fashion, industrial design, product packaging, graphic design and home goods.


Why Ultra Violet?

“Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world,” Pantone says. “The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.”

How is Ultra Violet used in graphic design and packaging?

Shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands in the luxury and beauty worlds as well as by personalities and artists seeking to stand out.

How is Ultra Violet used in food?

Considered exotic and enticing, purple fruits, vegetables, and starches, such as acai berries, purple-colored cauliflower, yams, carrots, asparagus and cabbage, are also known for their natural health benefits. These new “it” foods are naturally rich in nutrients and antioxidants, and they also bring vibrancy and sophistication to the table.

How is Ultra Violet used in fashion?

True to the coupled nature of Ultra Violet, created by combining the colors red and blue, Ultra Violet lends itself to unique color combinations in fashion and is easier to pair with all colors on the spectrum than one might think.

How is Ultra Violet used in home decorating?

In interiors, Ultra Violet can transform a room into one of extraordinary self-expression, or conversely, its polish can tone down a room with subdued, modern pairings.


images: Pantone

 

Also on SmallBusiness.com

Just in Time: A Peaceful Pink and Calming Blue Chosen Colors of the Year | 2016

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Why Small Business CEOs Are More Likely to be an Oldest Son (With a Major Exception) https://smallbusiness.com/about-small-businesses/small-business-first-born/ https://smallbusiness.com/about-small-businesses/small-business-first-born/#respond Thu, 07 Dec 2017 21:37:10 +0000 https://smallbusiness.com/?p=30085

Research into birth order has long suggested that first-born sons are more likely to benefit from a factor called the “birth order effect.” For example, recent research suggests that such first-born sons are more likely to be represented among the ranks of CEOs of small businesses than their younger siblings. However, dig a little deeper into the research and you’ll find some advantages of not being the oldest. 


According to Shankar Vedantam, host of NPR’s Hidden Brain, first-borns benefit from a few obvious factors: “Parents play favorites with firstborns…and for some period of time, they get to enjoy their parents’ undivided attention.”

Recently, economists Stephan Siegel and Claudia Custodio looked into the potential that such advantages translate into someone becoming a CEO of a small business. They found that oldest children, especially oldest sons, are, indeed, more likely to become a CEO than their younger siblings. This is especially true in family-owned firms in which traditional patterns of succession could be a factor.

The birth order effect “exception”

According to the research, among CEOs who started their own business, there is no “birth-order effect” between oldest and younger born siblings. “Being a younger-born child might actually put you in good stead. You might be someone who takes more risks, which is probably a good thing if you’re going to start a startup,” said Vedantam.


“Whether one becomes a CEO is less about being an older sibling or a younger sibling.
It’s more about the individual.”


Bottom-line: Birth-order doesn’t determine one’s success or failure

Birth-order effects are interesting, but they should be viewed in the same way personality tests are viewed. They can tell you about some of the things that influence your behavior. “But they are not deterministic,” said Vedantam.  “Whether one becomes a CEO is less about being an older sibling or a younger sibling. It’s more about the individual.”


 

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Need Small Business Help? Check Out Your Local Public Library https://smallbusiness.com/how-to/small-business-public-library/ https://smallbusiness.com/how-to/small-business-public-library/#respond Tue, 05 Dec 2017 17:00:35 +0000 https://smallbusiness.com/?p=29413

I’ve written before about the array of resources for small businesses that public libraries often provide. I’ve even shared how some libraries are providing online business and professional training courses through special licensing arrangements with Lynda.com. I’m lucky to live in a city, Nashville, that has a library system that’s so innovative it is currently recognized as the U.S. Public Library of the Year. Our library system was quick to realize that new technology and approaches were not threats to the role of a library. Like most major public libraries, our system evolved and expanded into a platform of help and opportunities for members of their communities to gain and share knowledge–from how to play a ukelele to how to start and grow a thriving business. 


In small towns and big cities, you can discover professional librarians who are quick to help a small business owner (or a person who wants to be one) who is in need of knowledge, research or training.

17,000 | Public libraries and branches in operation in U.S.
5,400 | Libraries where patrons can take free technology courses.
300,000 | The number of job seekers who daily use the libraries to get help finding work
2.8 million | Number of business owners who monthly use library resources to support their small businesses.

Here are just a few of the ways that libraries and librarians can help you grow your business

Research and training

If you have a library card, many libraries can provide you access (often by logging into their websites remotely) to databases and instructional tools that would otherwise cost you hundreds of dollars annually.

Facilities and access to technology

Your library is no longer just for checking out books. More and more, libraries serve as a community’s knowledge hub and resource center.

  • Space to have Event or meetings
  • Free wireless internet
  • Printers
  • Scanners
  • Computers
  • Maker Spaces

Business assistance

Another area of small business assistance, and maybe one of the most important, is connecting potential business owners with the types of organizations and individuals who can help them turn an idea into a reality. Organizations like SCORE often use library space to connect with individuals who are starting a small business.

Where to learn more

Many of the thousands of public libraries and branches in the U.S. have a page on their website called something like “resource center” that contains information and tools for small businesses. Some sites will simply have links to local resources. On other sites, you can find a detailed a listing of business databases and additional tools and resources you can access.

Directory of U.S. Public Libraries (Lib-Web.org)

Oh, and one more thing…

I forgot to mention another great thing available to you at your public library. They have lots of  books about starting, running and growing a business. You can download and use a audible book at some libraries. And you can even check them out and take them home if you still prefer the paper way.


Also on SmallBusiness.com

Public Libraries are a Big Resource for Small Business

 

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Comparison of Small Business Provisions in Senate and House Tax Reform Bills https://smallbusiness.com/taxes/small-business-tax-cuts-jobs-act/ https://smallbusiness.com/taxes/small-business-tax-cuts-jobs-act/#respond Mon, 04 Dec 2017 13:12:59 +0000 https://smallbusiness.com/?p=30025

Early Saturday morning (December 2, 2017), the U.S. Senate passed a version of the Tax Cuts and Jobs Bill. If you recall “School House Rock’s I’m Just a Bill,” you’ll know that there are still a few steps in the process of a bill becoming law. The major one now is a “conference committee” comprised of members of the Senate and House. The members of the conference committee must agree on an identical version of the bill that must then gain passage by both chambers of Congress. That version must then be signed into law by the President. Because the versions passed by the Senate and House were each over 500 pages, the chart below is a drastically shortened comparison of the versions; specifically, the provisions in each version that relate in some way to small businesses.

(Note: This chart is merely an overview. For information that can be applied specifically to your business, refer to your trusted tax and legal advisors.)

 

Provision House Version Senate Version
Individual Income Tax Rates and Brackets
  • Consolidates current seven income tax rates into four
  • Retains top marginal rate of 39.6 percent
  • Rates are permanent
  • Single Filer Rate Schedule
12% > $0
25% > $45,000
35% > $200,000
39.6% > $500,000
  • Retains seven brackets while reducing rates
  • Brings top marginal rate to 38.5 percent
  • Individual income tax rate changes sunset at the end of 2025
  • Single Filer Rate Schedule
10% > $0
12% > $9,525
22% > $38,700
24% > $70,000
32% > $160,000
35% > $200,000
38.5% > $500,000

 

Standard Deduction  

  • $12,200 for single filers
  • $18,300 for heads of household
  • $24,400 for joint filers, indexed to chained CPI

 

  • $12,000 for single filers,
  • $18,000 for heads of household
  • $24,000 for joint filers, indexed to chained CPI
Child and Family Tax Credits  

 

  • Increases child tax credit value to $1,600
  • Phase-out for joint filers beginning at $230,000
  • Creates new $300 per-person family tax credit for those not eligible for the child tax credit
  • Expires after five years

 

  • Increases credit value to $2,000
  • Phase-out for joint filers beginning at $500,000
  • Provision sunsets at the end of 2025
Medical Expense Deduction
  • Repeals the expense deduction
 

  • Retains the expense deduction

 

Mortgage Interest Deduction  

  • Limits the mortgage interest deduction to the first $500,000 in principle value

 

  • Keeps the mortgage interest deduction for acquisition debt
  • Eliminates the deduction for equity debt
Treatment of Pass-Through Income  

  • Caps pass-through rate at 25 percent
  • Presumes that 70 percent of pass-through income is wage income (subject to the regular rate schedule)
  • Presumes 30 percent is business income (subject to the lower rate cap)
  • Excludes many professional service companies from the preferential rate

 

  • Adopts a 23 percent deduction for pass-through income (limited to 50 percent of wage income) for qualifying businesses
  • Includes publicly traded partnerships but with a slightly longer list of ineligible service providers
  • The provision expires at the end of 2025
Corporate Rate Reduction Timing  

  • Cuts rate to 20 percent
  • Effective tax year 2018

 

  • Cuts rate to 20 percent
  • Effective tax year 2019
Capital Investment
  • Allows full expensing of short-lived capital investment, such as machinery and equipment, for five years
  • Increases the Section 179 small business expensing cap from $500,000 to $5 million, with the phase-out beginning at $20 million
  • Maintains current depreciation schedules for real property
 

  • Allows full expensing of short-lived capital investment, such as machinery and equipment, for five years
  • Phases out the provision over the subsequent five
  • Raises Section 179 small business expensing cap to $1 million with a phase-out starting at $2.5 million
  • Shortens the depreciation of real property to 25 years

 

Alternative Minimum Tax
  • Repeals both the individual and corporate alternative minimum taxes (AMTs)
 

  • Retains the corporate AMT in its current form
  • Retains the individual AMT with higher exemption amounts (about 40 percent higher than current law)
Tax Treatment of Interest
  • Caps net interest deduction at 30 percent of earnings before interest, taxes, depreciation, and amortization (EBITDA)

 

Caps net interest deduction at 30 percent of earnings before interest and taxes (EBIT)
Net Operating Losses  

  • Eliminates net operating loss (NOL) carrybacks while providing for indefinite net operating loss carryforwards, increased by a factor reflecting inflation and the real return to capital, while restricting the deduction of NOLs to 90 percent of current year taxable income

 

  • Eliminates net operating loss carrybacks while limiting NOL carryforwards to 80 percent of taxable income
Cash Accounting
  • Increases small business eligibility for small businesses, from $5 million to $25 million

 

  • Increases small business eligibility for small businesses from $5 million to $15 million
Business Credits and Deductions
  • Eliminates credits for orphan drugs, energy, private activity bonds, rehabilitation, and contributions for capital, among others
  • Modifies (but does not eliminate) the rehabilitation credit and the orphan drug credit
  • Limits the deduction for FDIC premiums
  • Retains certain other preferences eliminated in the House version

 

International Income  

  • Moves to a territorial system with base-erosion rules including the inclusion of 50 percent of excess returns by controlled foreign corporations in U.S. shareholders’ income, and an excise tax on payments made to foreign firms unless claimed as effectively connected income
Moves to a territorial system with anti-abuse rules and a base erosion minimum tax of the excess of 10 percent of modified taxable income over an amount equal to regular tax liability
Estate (or “Death”) Tax
  • Increases exemption to $10 million
  • Indexed for inflation, with repeal after six years
  • Doubles the estate (death) tax exemption

istock


 


Bottomline: There is a lot the two versions agree on – but some major differences

They both would cut the corporate tax rate to 20 percent from 35 percent (though the Senate version would make that change in 2019, a year later than the House bill would. But there are some major differences that won’t be easy to resolve, and any changes could increase the bill’s cost or force painful tradeoffs.

Pass-Through Tax Breaks

House: Pass-through business income is taxed at 25 percent, with some limits. A lower rate of 9 percent is also available for some lesser-earning businesses.

Senate: Pass-through income gets a 23 percent deduction, subject to limitations, including the same expiration date — end of 2025 — as the individual tax provisions.

Why it matters: Pass-through businesses, including partnerships, limited liability companies and S corporations, don’t pay taxes themselves but pass their earnings to their owners, who then pay at their individual tax rate. Many House Republicans have insisted the pass-through rate mustn’t be higher than 25 percent. The initial Senate approach would have pushed it north of 30 percent for many of the highest-earning pass throughs. The Senate bill has since been amended to provide a more generous break, but it remains to be seen which will carry the day.

How to resolve it: A deeper break for pass-throughs means raising revenue elsewhere to keep it within the parameters. The price tag of the overall legislation must stay within the $1.5 trillion allowance for the first decade and red ink must be wiped out in each year after that.

Business Expensing

House: Full and immediate expensing on equipment purchases that expires in five years.

Senate: A “step-down” approach that phases out the expensing benefit after five years rather than an immediate cliff.

Individual State and Local Tax Deductions

House: Repealed, with a property tax exemption up to $10,000.

Senate: Same.

Why it matters: A last-minute add-on to the Senate bill — which initially sought to kill SALT entirely — mirrors the House exemption. That’s key to winning over Senator Susan Collins of Maine and holding on to a few-dozen House Republicans in high-tax states like New York and New Jersey that rely on the deduction.

How to resolve it: Don’t mess with the exemption, or crucial votes could disappear. It’s an expensive tax break and last-minute searches for revenue in conference committee could tempt negotiators to look at it.

Estate Tax

House: Limits the number of multimillion-dollar estates that would pay the tax by doubling the threshold at which it applies, then fully repeals the levy in 2025.

Senate: Doubles the exemption amount until 2026, then reverts to lower thresholds.

Why it matters: Eliminating the current 40 percent levy applied to estates worth more than $5.49 million for individuals has been a long-sought Republican goal.

How to resolve it: Persuade House Republicans to accept that the tax isn’t going away, or be forced to find revenue elsewhere — the levy brought in $18 billion last year.


School House Rock: I’m Just a Bill

 


 

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How Many Jobs Do U.S. Small Businesses Create? | 2017 https://smallbusiness.com/about-small-businesses/how-many-jobs-small-business-create/ https://smallbusiness.com/about-small-businesses/how-many-jobs-small-business-create/#respond Fri, 01 Dec 2017 06:10:21 +0000 https://smallbusiness.com/?p=29704

The SBA Office of Advocacy recently updated some statistics related to the role small businesses play in the creation of U.S. jobs. (For a much deeper dive into the role of small business in the U.S. economy, see our “Answers to 20 of the most frequently asked questions about small business.”)


Small businesses create 2 out of 3 net new private-sector jobs.

Since the end of the Great Recession (June, 2009), how many jobs have been created by small businesses?

8.3 million | Jobs created by small businesses (up to 500 employees) since end of the great recession
5.1 million | Jobs created by private-sector large businesses (500+ employees) since end of the great recession
62% | Of all private sector jobs created since the great recession, the percentage created by small businesses

This closely matches the historic rate of small business job creation over the last 25 years.

Source: Bureau of Labor Statistics, Business Employment Dynamics


Existing businesses create two out of three net new private-sector jobs.

66% | Percentage of the private-sector net new jobs that were created by existing business (not startups)/

Source: Bureau of Labor Statistics, Business Employment Dynamics



Existing businesses created nine out of 10 new private-sector job gains.

Over the last two decades, the bulk of new jobs are from expansions of existing firms, both large and small. (Chart 1.)

87% | Percentage of total job gains attributed to existing businesses
13% | Percentage of total job gains attributed to startup businesses

Source: Bureau of Labor Statistics, Business Employment Dynamics

Source: Brian Headd, SBA Office of Advocacy economist, September, 2017

Photo: istock


Also on Small Business.com

Answers to 20 of the Most Frequently Asked Questions About U.S. Small Business | 2016

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Don’t Drown Your Customers in Marketing Email https://smallbusiness.com/digital-marketing/email-marketing-the-smart-way/ https://smallbusiness.com/digital-marketing/email-marketing-the-smart-way/#respond Wed, 29 Nov 2017 18:20:54 +0000 https://smallbusiness.com/?p=29955


When small business marketers (I’m one) are the senders of marketing-oriented email, we love it.

  • We don’t have to pay for paper or postage to distribute it.
  • Everyone has an email address and they use it all day.

Yet when small business marketers (I’m still one) are the recipients of marketing-oriented email, we don’t like it as much.

  • Does anyone actually like email?
  • Does anyone want more of it?

It’s a dilemma. Email is baked into the DNA of how we communicate online. It’s not going away anytime soon. However, if you are going to use email marketing to build a relationship with customers, you need to think like a recipient of your email as much you think like a sender.

Remember: Email marketing seems to be less costly than other forms of marketing, but it can be the most expensive form of marketing possible if you use it improperly.

A customer relationship that you’ve invested in to find, create and grow can vanish with the click of an “unsubscribe button” if you think like a sender rather than as a recipient.


Here’s what I mean. (I’ve removed the names because my goal is not to humiliate anyone.)

A couple of weeks ago, I had to purchase a replacement item available exclusively at a big box retailer. I was at their physical store but I had a credit online that required me to spend a few minutes activating my account with a new password. And because the item was out of stock, I had to order the item online.

While I was impressed with the way in which the first few emails I received from the company were helpful and friendly in letting me know the status of my purchase, by email #5, I started to fear what I feared was in front of me. And then, my fears became reality: Over the next two weeks, the company sent me an average of one email a day. Day or night,  it kept flowing in.

After a two-week stretch of such email, I unsubscribed to anything I could find from the company. And just to be sure, I redirected email from their address to my trash folder.

Remember this when tempted to flood a customer with email

In a world where we feel crushed under the weight of marketing messages, the most valuable item a customer wants most is their time. Don’t waste it. Don’t send anything you wouldn’t want to receive.

Coming soon:

The kind of email customers want to receive.

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Retail Spending Highlights During 5-Day Thanksgiving Shopping Period | 2017 https://smallbusiness.com/shop-local/small-business-saturday-2017/ https://smallbusiness.com/shop-local/small-business-saturday-2017/#respond Wed, 29 Nov 2017 15:20:18 +0000 https://smallbusiness.com/?p=29983

On Tuesday (11.28.2017) the National Retail Federation (NRF) and Prosper Insights and Analytics released sales highlights of digital and bricks & mortar stores during the long weekend. On Monday, American Express and NFIB released similar statistics for Small Business Saturday. Here are highlights of the five-day weekend, the unofficial opening of the holiday shopping season.



Shoppers

174 million |  Number of Americans who shopped in stores and online during the holiday weekend

Average spending per shopper over the five-day period

$335.47 | Average purchase per shopper
$250.78 (75%) |  Average portion of purchases that were gifts
$419.52 | Average spent per Millennial (25-34 years old)


“From good weather across the country to low unemployment and strong consumer confidence, the climate was right, literally and figuratively, for consumers to tackle their holiday shopping lists online and in stores”

Matthew Shay
President and CEO, National Retail Federation


64 million | Shoppers who shopped both online or in stores (multichannel) during the five days

$82 | Multichannel shopper spent an average of $82 more than online-only shopper
$49 | Multichannel shopper spent an average of $49 more than instore-only shopper

Time of day the shopping took place

11% |  Percentage of shoppers before 5 p.m. on Thanksgiving Day
25% | Percentage of shoppers who started  shopping at 10 a.m. or later on Black Friday
49% | Percentage of shoppers who started  who started shopping early in the morning on Cyber Monday

Location where the shopping took place

75% | Percentage of shoppers using their computers at home
43% | Percentage of shoppers using a mobile device
13% |  Percentage of shoppers using their computer at work

What influenced shopper’s purchase most

60% | Sales
48% | Said deals were better than earlier this season

Places where people did their shopping

43% | Department stores
42% | Online retailers
32% | Electronic stores
31% | Clothing and accessories stores
31% | Discount stores

Types of merchandise shoppers purchased

58% | Clothing or accessories
38% | Toys toys
31% | Books and other media
30% | Electronics
23% | Gift cards


Small Business Saturday

More shoppers reported visiting local independent businesses on Small Business Saturday this year than ever before, according to results from the Small Business Saturday Consumer Insights Survey, released Monday by the National Federation of Independent Business (NFIB) and American Express. Here are more insights from the report.

Where did you make your favorite purchase of the day?

19% | Restaurant / bar / pub
9% | Clothing and accessories store
7% | Food store / supermarket
7% |Gift / novelties / souvenirs store

Who did you shop with on Small Business Saturday

27% |
Yourself (alone)
58% | Family
27% | Friends

Who did you shop for on Small Business Saturday?

48% | Yourself
61% | Family
25% | Friends
7% | Colleagues
8% | Other

 More highlights from Small Business Saturday

70% | Percentage of U.S consumers who were aware of Small Business Saturday
35% | Percentage of participating shoppers who shopped online at a small business
58% | Percentage of participating shoppers who  shopped or dined at more than one small, independently-owned retailer or restaurant
48% |Percentage of participating shoppers who reported visiting a small business they had not previously been to

Also on SmallBusiness.com

What Is Small Business Saturday? | 2017

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Apple CEO Tim Cook’s Pre Game Speech: It’s Your Time | #MondayMotivation https://smallbusiness.com/monday-morning-motivation/tim-cook-auburn-pre-game-speech/ https://smallbusiness.com/monday-morning-motivation/tim-cook-auburn-pre-game-speech/#respond Mon, 27 Nov 2017 17:40:50 +0000 https://smallbusiness.com/?p=29959

In the state of Alabama, the Saturday after Thanksgiving isn’t just Small Business Saturday.

It’s the day when the Iron Bowl is played, the annual in-state football rivalry between the University of Alabama and Auburn University. Dating back over a century, the game is always a major event in the state. But last Saturday’s (Nov. 25, 2017) game was especially important as the undefeated University of Alabama was ranked #1 in the nation and Auburn was ranked #6. The winning team would play in next week’s Southeastern Conference Championship.

In an Auburn tradition, an honorary team captain was invited to deliver an inspirational pre-game speech in the locker room before the team headed out for the game. This year’s honorary captain was a graduate of the university, Apple CEO Tim Cook.

As we read his words, we couldn’t help but think of all the small business owners who would find a deep connection to the thoughts he shared with the underdog team.

Here is what Tim Cook told the team…and the rest of us.



This is one of life’s rare times that you can create a memory that will last a lifetime.

For you.
For everyone who’s worn that jersey before.
For everyone in the Auburn family.
And for every underdog out there who’s ever come against the establishment.

You’ve earned it.
You deserve it.
You worked hard.
You prepared.
You fell down but you got up.

Our biggest obstacle today is not the (other) team.
It’s that little voice in your head that tells you
you’re doing 100 percent when you’re actually at 85 to 90.

We all have that.
Extinguish it!
Expel it!
Expire it!
Tell it you are not giving up your shot.

You have worked too hard and come too far to only come this far.

Before you leave the locker room today, close your eyes.
Take one moment.
Think about the best version of yourself.
That is who you really are.
That person has everything you need to win today.

Fall down seven times.
Get up eight.

Rise like the wave and never let them forget today.
They have had their time!
Their time is over!

It’s our time.


Do we need to tell you the outcome of the game? The underdog Auburn won. Lesson: It’s your time.


Photo: (CC BY-SA 2.0) via Flickr

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These Shops Think Edible Cookie Dough is a Sweet Idea for a Small Business https://smallbusiness.com/trends/edible-cookie-dough/ https://smallbusiness.com/trends/edible-cookie-dough/#respond Mon, 27 Nov 2017 15:01:59 +0000 https://smallbusiness.com/?p=29900

A few months ago, I noticed a “coming soon” sign for No Baked Cookie Dough on the outside of a former restaurant in Nashville. “A cookie dough store? Is this a thing?” I wondered. A few weeks ago when the shop opened and a long line of customers were waiting to get inside, I was convinced, “this is definitely a thing.” 


(Update: See footnote.)

Uncooked (or “edible”) cookie dough shops are appearing across the country from New York to L.A. (A list of examples is below.) Some of the shops offer dough for cooking (described as “raw”) but the concept of these shops is the guilty pleasure kind of dough eating you enjoyed when your mom let you lick the cookie dough bowl. Side note: to meet FDA guidelines, the cookie dough treats are prepared without eggs to prevent salmonella risk and some of the dough uses special types of flour for those who are on gluten-free diets.

If you’re still having trouble picturing what the product is, think of a cup of “cookie dough ice cream” at a gourmet ice cream shop, but without the ice cream. In fact, that’s exactly what inspired the founder of Unbaked to start her business.

Unbaked | Owner Olivia Hops was standing in line one day at Coldstone Creamery and taking note of an ice cream flavor called “cookie dough.” “I thought, ‘what about forgetting ice cream and going straight cookie dough? While primarily an ecommerce business, there is an Unbaked Dessert Shop in Woodland Hills, California.

Via : Unbaked


Via: No Baked Cookie Dough

No Baked Cookie Dough | Originally from Louisville, Megan Beaven moved to Nashville to study at Belmont University’s noted entrepreneurship and music business programs. Merging her love of cookie dough and her entrepreneurial spirit, Megan opened a No Baked online store in April 2017 and quickly added a pop-up store where she sold cookie dough treats at events around the city. By the end of the year, a permanent store opened and instant lines appeared.



Via: Dō

| The New York Times describes Dō’s “brick-thick cookie dough” (as being something) just like grandma and your mother used to make. Founder Kristen Tomlan says her cookie dough epiphany occurred during a girls’ weekend in Philadelphia when the group stopped by a cookie shop for a sweet-tooth fix. “My inner child craved the unbaked dough. We bought a tub of frozen cookie dough — intended for baking — and we passed around the tub, loving every bite and laughing about the lack of cookie dough designed solely for eating in its pure form. From there, DŌ was born.

 


Via: Cookie Dough Café

Cookie Dough Café | In addition to a shop in Portland, Ore., they sell cookie dough through 9,500 food and grocery stores nationwide, including Fresh Market, Kroger, Walmart, and Albertsons.


Update, 11.28.2017 | Tasting uncooked foods made with flour can make you dangerously ill, according to a study published Wednesday in The New England Journal of Medicine. The report, which recounts the detective work that led to a recall of more than 10 million pounds of flour in the summer of 2016, confirms that a type of E. coli bacteria previously discovered lurking in wet environments like hamburger meat and leafy vegetables can also thrive in arid hosts.

 

 

 

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