According to CNBC’s third-quarter All-America Economic Survey, the name applied to health-care reform can make a big difference in a person’s opposition to or support of it.
“…. putting Obama in the name raises the positives and the negatives. Gender and partisanship are responsible for the differences. Men, independents and Republicans are more negative on Obamacare than ACA. Young people, Democrats, nonwhites and women are more positive on Obamacare.”
Branding is everything.