From the Twitter Department of Tweeting Statistics comes this amazing data point: Last year, there were more than 23.5 million Tweets related to #Thanksgiving.* According to the folks at the most powerful 140-character communication channel on earth, the Holidays are a great time for small businesses to use Twitter to reconnect with customers. Here are six ideas Twitter suggests you experiment with leading up to next week’s Thanksgiving Day (and yes, you read that correctly: new week).
| Thanksgiving Tip From Twitter #1 | Connect the moment to your product
Get creative and think of different ways your product can relate to the holiday. Add seasonal hashtags such as #Thanksgiving, #grateful, or #turkey on relevant content to connect your Tweet to the broader conversation. By adding the hashtag, it increases the chance someone interested in the event will engage with your Tweet and discover your business.
— Sprinkles Cupcakes (@sprinkles) November 15, 2015
Cupcake shop @sprinkles gets creative and features their products in a festive shot.
| Thanksgiving Tip From Twitter #2 | Share tips and tricks
People are looking for content that will help them get ready for the holiday. Highlight your expertise by Tweeting Thanksgiving inspired tips and tricks.
— Salon Eva Michelle (@SalonEM_boston) November 24, 2015
Hair salon @SalonEM_boston shared their beauty expertise by Tweeting Thanksgiving hairstyle ideas.
| Thanksgiving Tip From Twitter #3 | Run a contest
Giveaways are an impactful way to increase engagement and gather user generated content. For example, interior design company @NousDecor used a contest to encourage their followers to Tweet photos.
— NousDecor (@NousDecor) November 26, 2015
| Thanksgiving Tip From Twitter #4 | Tweet your holiday hours
Does your business have different hours during the holidays? If so, be sure to let your followers know.
Happy #Thanksgiving from our CREAM Family to yours!
All CREAM locations will be closed and will reopen tomorrow. pic.twitter.com/wRUttNimvp
— CREAM (@CREAMNATION) November 26, 2015
Ice cream shop @CREAMNATION shows gratitude and updates their community on their holiday hours.
| Thanksgiving Tip From Twitter #5 | Run a poll
Twitter Polls are an easy way to interact with your audience, get creative, and understand people’s opinions.
What was the best part of your Thanksgiving?
— Wrecking Ball Coffee (@Wrecking_Ball) November 27, 2015
Coffee shop @Wrecking_Ball uses a poll paired with emojis to be part of the holiday conversation in an engaging way.
| Thanksgiving Tip From Twitter #6 | Thank your followers with a special discount
Thank your community for their support and build follower loyalty by sharing an exclusive sale, discount, or free shipping.
— Sigma Beauty (@SigmaBeauty) November 27, 2015
Beauty company @SigmaBeauty thanked their followers with free shipping.
*Source: Twitter internal data