From the  Twitter Department of Tweeting Statistics comes this amazing data point: Last year, there were more than 23.5 million Tweets related to #Thanksgiving.* According to the folks at the most powerful 140-character communication channel on earth, the Holidays are a great time for small businesses to use Twitter to reconnect with customers. Here are six ideas Twitter suggests you experiment with leading up to next week’s Thanksgiving Day (and yes, you read that correctly: new week).


| Thanksgiving Tip From Twitter #1 | Connect the moment to your product

Get creative and think of different ways your product can relate to the holiday. Add seasonal hashtags such as #Thanksgiving, #grateful, or #turkey on relevant content to connect your Tweet to the broader conversation. By adding the hashtag, it increases the chance someone interested in the event will engage with your Tweet and discover your business.

Cupcake shop @sprinkles gets creative and features their products in a festive shot.


| Thanksgiving Tip From Twitter #2 | Share tips and tricks

People are looking for content that will help them get ready for the holiday. Highlight your expertise by Tweeting Thanksgiving inspired tips and tricks.

Hair salon @SalonEM_boston shared their beauty expertise by Tweeting Thanksgiving hairstyle ideas.


| Thanksgiving Tip From Twitter #3 | Run a contest

Giveaways are an impactful way to increase engagement and gather user generated content. For example, interior design company @NousDecor used a contest to encourage their followers to Tweet photos.


| Thanksgiving Tip From Twitter #4 | Tweet your holiday hours

Does your business have different hours during the holidays? If so, be sure to let your followers know.

Ice cream shop @CREAMNATION shows gratitude and updates their community on their holiday hours.


| Thanksgiving Tip From Twitter #5 | Run a poll

Twitter Polls are an easy way to interact with your audience, get creative, and understand people’s opinions.

Coffee shop @Wrecking_Ball uses a poll paired with emojis to be part of the holiday conversation in an engaging way.


| Thanksgiving Tip From Twitter #6 | Thank your followers with a special discount

Thank your community for their support and build follower loyalty by sharing an exclusive sale, discount, or free shipping.

Beauty company @SigmaBeauty thanked their followers with free shipping.

 


*Source: Twitter internal data