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How to Develop a Good Logo for Your Business

Hire a designer and other advice for developing a logo.

Who Nose? Sniffin’ Out The Latest in Smell Marketing

Small businesses could profit by having their own business scents, says the Smell Marketing Institute.

What is a Cash Mob? And Why We Love ’em

Small Business Lessons From the Return of the J.C. Penney Print Catalog

What is a Business Thought Leader and How to Become One

Being a business thought leader isn’t something you can order up from a PR firm. It takes thought, and it takes leadership and that’s just the beginning.

SmallBusiness.com’s Guide to Trade Show Marketing

The Essential Elements for Telling Your Company’s Story

How to Start Using Google My Business

How to Create and Manage a LinkedIn Company Page

How Facebook Helps Bang Candy Company Boom

Does Facebook work for small businesses? The founder of Bang Candy Company says it has been the key to her sweet success.

Pubs Do It, So Can You: Organize a Small Business Crawl

Like pub crawls, these events use the “crawl” (or progressive meal) concept to promote their neighborhood’s shops, stores and eateries.

A Small Business Should Never Buy Fake Social Media Followers and Likes

Buying fake social media followers may help boost your ego, but it’s a waste of money–and could cost you more than you realize.