If you are a fan of football (the American kind), you know that players on many teams have a ritual of holding up four fingers at the beginning of the fourth quarter. “We own this quarter,” they are saying to the opponents, to their fans, but mostly to themselves.

Today is the first day of the fourth quarter of a business year for most small businesses. And for many kinds of businesses, the fourth quarter is the biggest of the year.

This is your quarter. So own it. Make every day count.

Finish up strong.

(Illustration: SmallBusiness.com)