How-To
Sell
Information, ideas, how-tos and inspiration for a small business owner or manager about selling products and services.
Featured Resources for Sell
AdviceExplainer
Why Customers Reject Your Sales Claims and What You Can Do About It
How understanding “the backfire effect” can help you communicate with customers who won’t believe your claims, no matter how true they are.
Explainer
Small Business Classic: The Tipping Point at 15
The Tipping Point describes what makes ideas spread or “go viral.” After 15 years, the labels sound old, but the principles still work.
Around the Web
Ebay to Shut Small Business Ecommerce Sites Magento Go and ProStores
eBay announced on Tuesday that it would be shutting down its Magento Go and ProStores small-business e-commerce products in early 2015.
How-To
How Restaurants Calculate the Price of a Menu Item
Once the restaurant owners knows his or costs costs, one of these three methods is used to determine the price of a menu item.