While it sounds like something reserved for startup tech companies, there’s no reason any small business, no matter what industry or market they’re in, can’t use some of the tricks of the agile marketing trade.
According to Econsultancy.com, marketing that’s agile doesn’t need a big budget to try out — “Instead of talking for a week about the pros and cons of a certain social media campaign, why not just start it today, and see what happens?”
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1. Take inventory of internal skills.
Whatever skills and experiences your team has should inform the list you’re getting ready to make.
2. Keep a stack-ranked list of marketing ideas.
Every marketing idea you get should go into a simple to-do list that is always ordered according to which ideas you think will work based on the skills you uncovered in the first step.
3. Do something on the list at least once a week.
If you try something off the list once a week then you’ll essentially have 52 at-bats in a year. That’s 52 chances to find something that works, which you can then refine. That’s 52 chances to discover how people want to find out about your product.
Full Story: “Micro-failures and the future of marketing”
(Photo: Don J. Schulte viaFlickr.com)