Big Brands Say Small Businesses Don’t Like Them


(via: America’s 23 million small businesses should represent a giant market for big companies, particularly as small businesses leave the Great Recession in the rear-view mirror and look to invest in new equipment. One problem, however: Main Street doesn’t seem to like large corporations much, according to a survey of Chief Marketing Officers at some of the world’s largest companies.


One reason Main Street isn’t over the moon for Big Corporate: Large brands tend to lump small business into one category, says Harris, failing to adjust their sales approaches when calling on, say, an architecture firm or a tech startup.

Continue reading: Small Business Owners Aren’t Big Fans of Big Brands (