Advice
1
50+ Answers From the FTC to Questions About Influencer and Endorsement Online Marketing | 2017
An extensive list of Federal Trade Commission answers to questions about endorsements by bloggers and social media users who get paid for promotional posts.
2
Guides and How-tos That Will Help a Small Business Comply With U.S. Advertising Laws
Advice from the U.S. Federal Trade Commission regarding truth in advertising laws and similar regulations.
3
How to Legally Use Endorsements, Reviews & Testimonies in Your Marketing
A roundup of U.S. laws and regulations that guide what you can, and cannot do, when it comes to using endorsements from customers, fans or spokespeople in your marketing activities.
AdviceExplainer
What are White Papers? And How a Small Business Can Use Them for Marketing
From developing leads to building long-term customer relationships, white papers can help you stand out in your marketplace.
Explainer
Two Small Business Trends That Contributed to Ikea’s Decision to Buy TaskRabbit | 2017
Are the acquisitions of TaskRabbit and Angie’s List pointing to the consolidation of the gig economy?
Resources
Small Business ‘Active Shooter’ Preparedness Resources From the Department of Homeland Security
Homeland Security provides free courses, materials, and workshops to better prepare your business to deal with an active shooter situation.
How-To
Video On Your Website (Good), No Autoplay Video On Your Website (Best) | 2017
Web browser providers are in the process of putting users in charge of when video can start being played on a website.