1
50+ Answers From the FTC to Questions About Influencer and Endorsement Online Marketing | 2017
An extensive list of Federal Trade Commission answers to questions about endorsements by bloggers and social media users who get paid for promotional posts.
2
Guides and How-tos That Will Help a Small Business Comply With U.S. Advertising Laws
Advice from the U.S. Federal Trade Commission regarding truth in advertising laws and similar regulations.
3
How to Legally Use Endorsements, Reviews & Testimonies in Your Marketing
A roundup of U.S. laws and regulations that guide what you can, and cannot do, when it comes to using endorsements from customers, fans or spokespeople in your marketing activities.
PayPal Launches its Feature-Rich, Small Business Friendly ‘PayPal Zettle’ | July 2021
PayPal Zettle is available to small businesses across the U.S. beginning today
Research
A Survey of Small Business Owners Highlights Hurdles on Road to Recovery | 2021
While small business owners express optimism about the future, they face difficulties hiring employees and maintaining payroll as operating costs increase.
Small Businesses are Discovering the Marketing Power of Video
Half of the survey respondents said their video production increased over the last year.
Mother’s Day Spending to Total $28.1 Billion | 2021
There is a lot of consumer optimism around Mother’s Day this year.