It’s Small Business Prediction Season: Which Should You Believe?
We tend to overestimate the effect of a new technology in the short run and underestimate the effect in the long run.
1
50+ Answers From the FTC to Questions About Influencer and Endorsement Online Marketing | 2017
An extensive list of Federal Trade Commission answers to questions about endorsements by bloggers and social media users who get paid for promotional posts.
2
Guides and How-tos That Will Help a Small Business Comply With U.S. Advertising Laws
Advice from the U.S. Federal Trade Commission regarding truth in advertising laws and similar regulations.
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How to Legally Use Endorsements, Reviews & Testimonies in Your Marketing
A roundup of U.S. laws and regulations that guide what you can, and cannot do, when it comes to using endorsements from customers, fans or spokespeople in your marketing activities.
Location Data Can Help You Find Customers, But at What Cost?
Here are some “how-tos” that will show you how to turn-down or shut off location data from your mobile device. But think twice before you do.
Policy
What is a ‘Nonemployer Business’? | 2018
The U.S. Code of federal statutes contains the term “small business” 1,034 times. Terms like microbusiness or biz are mentioned nowhere in the code.
Celebrating Small BusinessResearch
Survey Estimates $17.8 Billion Was Spent on Small Business Saturday | 2018
2018 sets new records for Small Business Saturday