1
Tip for Marketers Targeting Small Business: SMBs Don’t Use the Term SMB | 2015

When you use in-house marketing strategy buzzwords in the ads and promotions you intend for small business owners and managers, you confuse your customers.
2
Big Brands Say Small Businesses Don’t Like Them | 2014

A survey of Chief Marketing Officers of some of the world’s largest brands reveals they think small businesses don’t like them.
3
The Surprising (To Some) Demographics of Small Business Owners | 2016

The median American small business owner is a bit over 50 years old.
4
When Selling to Small Business Owners, Focus on Situations, Not Operations | 2014

When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.

5
How Small Business Owners Differ From Others in Debt, Money & Demographics | 2016

A comparison of characteristics and demographics between those who own small businesses and those who do not
6
Institutions in Which Americans Have Most Confidence Continue to be Military, Small Business | 2016

According to Gallup’s 2015 survey of Americans’ confidence in major institutions, only the military (72%) and small business (67%) — the highest-rated institutions in this year’s poll — are currently rated higher than their historical norms.
7
Highlights of Babson College Small Business in America Research | 2016

Obtaining capital is still a challenge for small businesses.