When you use in-house marketing strategy buzzwords in the ads and promotions you intend for small business owners and managers, you confuse your customers.
A survey of Chief Marketing Officers of some of the world’s largest brands reveals they think small businesses don’t like them.
The median American small business owner is a bit over 50 years old.
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
A comparison of characteristics and demographics between those who own small businesses and those who do not
According to Gallup’s 2015 survey of Americans’ confidence in major institutions, only the military (72%) and small business (67%) — the highest-rated institutions in this year’s poll — are currently rated higher than their historical norms.
Obtaining capital is still a challenge for small businesses.
More small business owners last month said they expect higher sales and think that now is a good time to expand.
The kinds of loyalty-boosting email to send a shopper after they purchase your product or become your client.
To prepare your business for federal contracting opportunities, start with these resources.