1
Tip for Marketers Targeting Small Business: SMBs Don’t Use the Term SMB
When you use in-house marketing buzzwords like SMB, you confuse your customers.
2
Big Brands Say Small Businesses Don’t Like Them | 2014
A survey of Chief Marketing Officers of some of the world’s largest brands reveals they think small businesses don’t like them.
3
The Surprising (To Some) Demographics of Small Business Owners | 2016
The median American small business owner is a bit over 50 years old.
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How Small Business Owners Differ From Others in Debt, Money & Demographics | 2016
A comparison of characteristics and demographics between those who own small businesses and those who do not
5
When Selling to Small Business Owners, Focus on Situations, Not Operations
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
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Institutions in Which Americans Have Most Confidence Continue to be Military, Small Business | 2016
According to Gallup’s 2015 survey of Americans’ confidence in major institutions, only the military (72%) and small business (67%) — the highest-rated institutions in this year’s poll — are currently rated higher than their historical norms.
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Highlights of Babson College Small Business in America Research | 2016
Obtaining capital is still a challenge for small businesses.
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What Exactly is a Small Business? Why SBA Size Standards Matter to Obtain a Government Contract | 2017
The first step to becoming a government contractor is accurately meeting the legal (or statutory) definition of “small business” for your specific industry.
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Americans Rank Military and Small Business as Nation’s Two Most Trusted Institutions | 2018
In an era of mistrust, Americans still trust the “institution” of small business.
How Small Businesses Are Responding to Trade Tariffs | 2019
Beyond the direct impacts, changes in trade policy and retaliatory measures are surely a source of much uncertainty for many businesses.
What the IRS Wants Small Business Owners to Know About Depreciation
Businesses can generally depreciate tangible property, except land.
Google Launches CallJoy, a Souped-up ‘Phone Agent’ for Small Businesses
CallJoy was developed inside Google and uses several technologies, including virtual phone numbers, audio transcriptions, automated reporting and analytics.
Advice
When Selling to Small Business Owners, Focus on Situations, Not Operations
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
Happy Small Business (and Small Business Customer) Week, 2019
While small businesses create jobs, there’s another thing that small businesses and their customers do that’s equally important: They create communities.
What the IRS Wants a Small Business to Know About Reporting Cash Payments
Federal law requires a person to report cash transactions (or “cash payment”) of more than $10,000 to the IRS. Here are some facts from the IRS about reporting these payments.