To compete with larger retailers, small shops and stores have to offer a unique service or merchandise geared specifically to a niche or local base of customers. Sometimes, determining what your narrow niche is can be a challenge. However, we never tire of learning about a small business that is determined to find a unique audience for their merchandise or services by specializing in just one thing. And by “just one thing,” we mean exactly that.

Here is just a sampling of such “Just This Niche” types of businesses we mean:

Just Bulbs

Founded in 1980, Just Bulbs is located at 220 East 60th Street in New York City. Talk about knowing your niche, read this from their about us page: “Most of our staff has over 20 years experience in light bulbs. If you do not know exactly what you want, just give us a hint. We are great guessers. If you cannot describe the bulb in your hand and cannot find it on the site, just e-mail us a photo of it. We will find your bulb or its replacement.”

Just Salad

Just Salad opened on 51st Street and Park Avenue in New York City in 2006. It now has 21 locations in New York, New Jersey, Hong Kong and Dubai.

Just Guitars

It doesn’t matter if you’re a beginner or an aficionado – you still need high performance guitars, parts, repair and lessons which is exactly what you’ll find at Just Guitars in Newington, Conn.

Just Hot Dogs

Just Hot Dogs is a Chicago style hot dog restaurant in Westminster California. Bill Tauber, a Chicago transplant, says he “un-retired” to pursue this hot dog dream.

Just Air

JustAir is a blow dry only bar with two locations in South Florida. Promises JustAir: “Your hairstylist won’t mind because it’s not cheating…its just air!”