When you use in-house marketing buzzwords like SMB, you confuse your customers.
In an era of mistrust, Americans still trust the “institution” of small business.
In addition to recent surveys showing record high small business optimism, May employment statistics released Friday, June 1, 2018 reported that employment increased by 223,000 and the unemployment rate edged down to 3.8 percent.
Among individuals ages, 37-57 (Generation Xers) 75% of those surveyed had the dream of opening a small business.
Unemployment falls to 3.9%, lowest since December, 2000
New research from JP Morgan Chase confirms previous findings of record high levels of small business optimism.