Localytics, whose analytics and marketing technology is used in thousands of mobile apps by over a billion users, analyzed last month’s (Jan., 2015) usage data to explore the time-of-use variations among different categories of apps. As the timeline shows, business apps (e.g. Salesforce) and finance apps show heavy usage throughout the day. “Business and finance apps also experience heavy usage during the evening, indicating that people are engaging with these apps to stay connected to their work life outside the typical 9-5 hour workday,” said Dave Hoch, an analyst at Localytics.
(For more on the research, including methodology, visit: “App Usage Peaks at 8 p.m.“, Localytics.com)