The ink has hardly dried on the SEC’s proposed regulations for crowd-source funding of startups, but already even the deepest pockets are moving into the space. Today, GE Ventures announced it would be partnering with crowdfunding platform OurCrowd.

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GE Ventures, the venture capital wing of General Electric, today entered a co-investment partnership with Israeli crowdfunding platform OurCrowd that will enable GE Ventures to co-invest with OurCrowd in select early stage companies.

Launched in May 2013, Silicon Valley-based GE Ventures plans to invest $150 million annually across energy, healthcare, software, and advanced manufacturing companies. Between the GE brand and its substantial capital pool, GE Ventures could probably snag any investment it wants through traditional channels — but the OurCrowd partnership demonstrates GE’s confidence in crowdfunding as a valuable method for company discovery.

Read full story: GE Enters the Crowdfunding Arena with Ourcrowd Partnership (VentureBeat)