The National Retail Federation (NRF) today (5.14.2018) launched an advocacy campaign targeting President Trump’s trade tariffs. The campaign uses a TV commercial parodying the famous classroom scene in the film Ferris Bueller’s Day Off, complete with actor-economist Ben Stein reviving his “anybody? anybody?” character from the movie.



“Ferris Bueller was one of the best comedies of its generation, but there’s nothing funny about tariffs and trade wars,” NRF President and CEO Matthew Shay said. “It’s simple — tariffs are bad economics and always lead to unintended consequences. While we are encouraged by trade talks between the United States and China, the very threat of tariffs is causing significant uncertainty for American businesses. We support the administration’s goal of changing China’s unfair trade practices, but tariffs are the wrong approach and will only drive up prices for American consumers.”

The TV spot, which includes both a 30-second and 60-second version, can be viewed on the campaign landing page It began airing on television today on the Fox News Channel morning program, “Fox and Friends.”

The ad will also air during the final episode of the season for the NBC show “Saturday Night Live” this weekend and on ABC’s “Roseanne.” The television ads will be supported with a digital campaign encouraging Americans to contact the White House and members of Congress.

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