70% | Percentage of shoppers who confessed they still had shopping to do in the last week before Christmas. Here are some retail strategy tips to capture last-minute shoppers from Google.

1 | Make it easy for last minute shoppers to discover and purchasse gifts

  • With more purchase options than ever, people feel overwhelmed by decisions, and it’s tough for brands to differentiate themselves. How do you make smart business decisions to meet customers at every moment of intent? Make discovery easy.

2 | When it’s too late to purchase and deliver online, be available offline

  • Shoppers use mobile to search for local businesses, store hours, directions, wait times, contact information, and increasingly, product availability.

Source: Google/Ipsos, U.S., Omnichannel Holiday Study

The 150-Year History of the Term ‘Small Business’

Until the end of the 19th century, there were few big businesses so the history of the term “small business” is less than 150 years. Today, no other phrase comes close to describing companies up to 500 employees.