U.S. consumers are expected to spend more than $20.1 billion on gifts and other items for Father’s Day (Sunday, June 20, 2021). The amount is a record high according to the National Retail Federation’s annual survey conducted by Prosper Insight & Analytics.

“Americans are looking forward to celebrating their fathers, husbands, and sons this Father’s Day. With our nation now making significant strides toward recovery and reopening, retailers are prepared to help customers safely find items they want and need to make this year’s holiday celebration extra meaningful.”

NRF President and CEO Matthew Shay

75% | The percentage of those surveyed who plan to celebrate Father’s Day.

50% | Plan to buy gifts for their dad
26% | Plan to buy a gift for a husband
11% | Plan to buy a gift for a son

Consumers plan to spend a little more on celebrating their dads this year, over last’s.

$174 | Survey respondents indicate they plan to spend an average of $174 on Father’s Day items ($26 more than last year and a record high for the survey).

The ages 35-44 will be this year’s biggest holiday spenders. This age group plans to spend an average of $259 on Father’s Day gifts, which is $49 more than last year.

What those active shoppers are planning to give their dads this year.

59% | Greeting cards
49% | Clothing
46% | A special outing
45% | Gift cards
28% | Personal care items

Where gifts are being purchased this year

40% | Online
33% | Department stores
22% | Specialty stores

The top items being purchased for Fathers Day

59% | Greeting cards
49% | Clothing
28% | Personal care items

Getty Images

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