According to this year’s survey data from the National Retail Federation (NRF) and Prosper Insights & Analytics, 194 million adults plan to celebrate Sunday’s NFL Super Bowl championship game between the San Francisco 49ers and the Kansas City Chiefs. The NRF has been conducting its annual Super Bowl Spending Survey since 2005 to see how Americans plan to celebrate one of the year’s biggest sporting events.

$88.65 per celebrant | Average per celebrant spending on food, beverages, merchandise, party supplies, and related tie-in spending.

$17.2 billion | Total national Super Bowl-related spending nationwide.

Super Bowl consumer spending, 2020

super bowl spending

Graphics| NRF
Photo | Cliff Hawkins/Getty Images

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