While there is nothing new about large companies helping small businesses and consumers create digital online cheer (remember Elf-Yourself), expect to see even more flare this year as the creativity bar keeps growing higher and higher.
For example, earlier this week, Instagram Business launched “The Season for Shops” resource featuring holiday-themed items small businesses can use to prepare for the holiday shopping season. The site also includes downloadable guides and tips for shopping tags, collections — and advertising.
“As small businesses prepare for a holiday season with more people buying online than ever before, we want to help them thrive on Instagram during the shopping season,” according to Instagram COO Justin Osofsky. “This new digital resource features easy-to-follow guides and tips for setting up your Instagram shop, reaching customers with tags and ads, and creating inspiring holiday product collections.”
We will be on the outlook for the best free, clever examples in the coming three months.