Recent research suggests that people believe negative reviews more than positive ones — despite their questionable credibility.
Even when managers respond to positive reviews, it has the same benefits as when they respond to negative reviews.
Legislation will override clauses meant to keep customers from writing negative reviews.
Amazon is changing the formula that determines the ranking and display of product reviews. And that might even be good for its competitors.
Yelp sues Revleap claiming the company’s reputation management promises are a scam and violate Yelp’s terms and trademark.
A Bed & Breakfast charges wedding parties $500 for each negative review appearing on the internet after the event. The internet hears about the policy and it becomes a case study in how NOT to address negative reviews on Yelp.
After a study found that Yelp lags in the accuracy of data in its local listings, the review site conducted its own research and, well, you can guess the rest.
With holiday shopping sales starting earlier, Thanksgiving weekend (including Small Business Saturday) now helps start the holiday season rather than the Friday kickoff it once was.
The importance of supporting local businesses remained top of mind for many consumers.
A national marketing event that reminds consumers why it is important to support small and local business.
An ordinary expense is one that is common and accepted in the industry.