(via: Re/code) Facebook spent the summer teaching small businesses how to advertise on its platform, but the company’s highly anticipated video ads weren’t part of the lesson plan.

Quote:

“One barrier for small businesses will likely be cost. Facebook was initially looking for $1 million to $2.5 million per ad before cutting that cost to $600,000 in February, according to Mashable. That’s far outside the realm many (small businesses) can afford.”

Continue reading on Recode.net: “Facebook’s New Video Ads Aren’t Ready for Small Businesses — Yet