(via: Re/code) Facebook spent the summer teaching small businesses how to advertise on its platform, but the company’s highly anticipated video ads weren’t part of the lesson plan.


“One barrier for small businesses will likely be cost. Facebook was initially looking for $1 million to $2.5 million per ad before cutting that cost to $600,000 in February, according to Mashable. That’s far outside the realm many (small businesses) can afford.”

Continue reading on Recode.net: “Facebook’s New Video Ads Aren’t Ready for Small Businesses — Yet

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