According to UPI, the dynamics of holiday shopping have changed with more people researching online–then purchasing in-store.
While last Christmas was all about “showrooming” — shoppers going to a store to check out a product but then heading home to buy the item online — shoppers this year are more likely to buy in the store, a Harris Poll indicates. Nearly half of U.S. consumers (46 percent) say they’ve showroomed, but an even higher proportion (69 percent) say they’ve webroomed. John Talbott, associate director of the Center for Education and Research in Retailing at Indiana University’s Kelley School of Business, said “The reality is the Internet is now as much a part of how these retailers interface with their consumers as their stores.” Ebay has dubbed the second Monday in December “Green Monday,” a reference to its best day before Christmas. Last year, Green Monday reached $1.275 billion in spending, making it the third-highest online shopping day of the 2012 holiday season, according to comScore data.
Read full story: “Webrooming” beats “showrooming” this holiday season. (upi.com)
(Featured photo via YisongYue on Flickr)