Shoppers don’t want to be limited when it comes to the devices they use when purchasing, according to the recently released research report, the UPS Pulse of the Online Shopper. The desktop/laptop computers and smartphone are quickly becoming a purchasing “duo-channel” pattern of choice.
Online shoppers are increasingly beginning their product searches on Amazon
29% | Percentage of online shoppers who begin their product search on Amazon
15% | Percentage of online shoppers who begin their product search using a search engine like Google
Rate of smartphone shopping increases
48% | Percentage of online shoppers surveyed who have made an online purchase using a smartphone (up from 44% last year).
66% | Percentage of Millennials who have made a purchase using their phone
The trends in device usage by online shoppers
93% | Percentage of online shoppers who make purchases with PCs (down from 96% last year)
48% | Percentage of online shoppers who make purchases with smartphones (up from 41% last year)
39% | Percentage of online shoppers who make purchases with tablets (down from 46% last year)
