(via: WSJ.com) When it comes to advertising on Facebook these days, small-business owners are competing for more limited ad space—and paying more for ads even if they don’t result in sales.

Quote:

In an April survey of 728 small-business owners, 83% said they expect to spend nothing this year on Facebook ads. But 14% said they expect to spend between $1 and $4,999 this year and 1.3% said between $5,000 and $9,999.

Of those who previously paid for Facebook ads, just 19% said they’ve seen a quantifiable increase in sales, revenue or brand awareness, according to the survey, by The Wall Street Journal and Vistage International. Fifty-five percent didn’t, and 26% were unsure.

Continue reading on WSJ.com: “Facebook Ads Become ‘Costlier’ Choice for Small Businesses“