Mother’s Day spending is expected to total a near-record $23.1 billion this year, according to the annual survey conducted by the National Retail Federation and Prosper Insights & Analytics. (And just to help you remember, Mother’s Day this year is May 13.)

 86% |  Percentage of Americans who will celebrate Mother’s Day

$180 | Amount per person thankful kids will spend on mom

“This year’s Mother’s Day forecast is one of the strongest we’ve ever seen,” NRF President and CEO Matthew Shay said. “With spring in full bloom, Americans are looking forward to splurging on their mothers and retailers are prepared to offer a variety of options that will allow consumers to find the perfect gift for the occasion.” The expected spending would be second only to last year’s $23.6 billion, the highest in the 15-year history of the survey at an average $186 per person.

What consumers plan on spending for Mom this year

  $4.6 billion | Jewelry (34% of those surveyed will spend money on this item or service)
  $4.4 billion | Outings such as dinner or brunch (55%)
  $2.6 billion | Flowers (69%)
  $2.5 billion | Gift cards (45%)
$2.1 billion | Clothing (36%)
   $2.1 billion | Consumer electronics (14%)
   $1.8 billion | Personal services such as a spa day (24%)
$956 million | Housewares or Gardening Tools (19%)
$813 million | Greeting cards (77%)
$494 million | Books or Music (19%)

Where Mom’s gifts will be purchased

35% | Department stores
31%  | Online
29% | Specialty stores such as florists, jewelers or electronics stores
23% | A local small business
22% | Discount stores
10% | Specialty clothing stores


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