Amazon.com has been promoting today’s Prime Day sale for weeks. If you are an Amazon Prime member (or sign up for a free 30-day trial), you can take advantage of what Amazon describes as its biggest sale ever.

This year, Amazon is also using the day to communicate that its marketplace is not only a channel to purchase Amazon products, but is a marketplace for small and independent businesses, worldwide. For example, in the past, we’ve shared information about a storefront called Amazon Exclusives that features products from inventors and creators and another storefront called Handmade at Amazon that provides a sales channel for handmade crafts, art and other creations from around the globe.

Tip: While there are discounts on many products,
this banner appears on products that are specifically designated as a special Prime Day Sale item.

Where are the small business deals?

Here is some friendly advice for Amazon for future Prime Days. Make it easier to find deals in specific categories or from sellers in specific locations. For example, the site does a good job of making it easy (if you know where to look) to sort handmade products by state (as we show below), but it doesn’t provide a means to sort for such products both location AND deal. That said, here are the two previously mentioned categories that focus on products that are from artisans, creators and inventors where we’ve discovered some deals.

How to Look for Prime Day deals at Handmade at Amazon

Handmade at Amazon has items from all 50 states and around the globe. You can look for Prime Day deals on products from artisans in these categories: By State from Alabama to Wisconsin or country from Albania to Zambia.

How to Look for Prime Day deals at Amazon Exclusives

Amazon Exclusives is a storefront that features the types of inventions and new products that have gained visibility through appearances on TV shows like Shark Tank or on crowdfunding sites like Indiegogo and Kickstarter. This link should take you to the Prime Day deals.

Other deals

Prime Now’s Amazon Restaurants deal | Prime members in 12 metropolitan areas in the U.S. that have restaurant delivery via Amazon’s “Prime Now” service can receive a promotional code for $20 off a future Amazon Restaurants order. According to Amazon, there are currently hundreds of restaurants available in the service in 12 metropolitan areas across the U.S.

Office supplies and electronics | Throughout the day, there will be special deals on these items for small businesses.

Illustration: Amazon.com

Note: Some of the links in this post are Amazon “affiliate links” for which SmallBusiness.com receives a tiny commission. How tiny? About as tiny as this type size.