More real news from the fake reviews front.

Quote:

“… a recent study by researchers from Harvard Business School and Boston University involving reviews of restaurants in the Boston area … suggests that as many as 16 percent of Yelp reviews may be fake. What’s more, the authors say the incentives created by review sites may actually be encouraging the practice.”

Full story: Study: 16 Percent of Yelp Reviews May Be Fakes (SmallBizTrends.com)

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