NRF’s Annual Halloween Survey Predicts Sweet, Treat Sales | 2021
Plans to celebrate Halloween are up in 2021, compared with last year and are close to pre-pandemic levels.
Plans to celebrate Halloween are up in 2021, compared with last year and are close to pre-pandemic levels.
Almost all (88%) of owners are working longer hours to compensate for the labor shortage.
While small business owners express optimism about the future, they face difficulties hiring employees and maintaining payroll as operating costs increase.
May survey respondents reported a reduction in employment by 0.17 workers per firm.
Small business optimism sinks to record level — in just half a month.
172 million people plan to celebrate Halloween in 2019, slightly lower than in 2018.