Facebook is opening nine holiday pop-up stores in Macy’s around the U.S. that will feature 100 digital-native brands and small businesses that have found success on Facebook or Instagram. In other words, there are some things about retailing that begs for high-touch, not just high tech.


According to Facebook, millions of people discover brands and products they love on Facebook and Instagram (which is owned by Facebook). The pop-up stores will allow customers to get up-close and personal with around 100 of these products. The digital-native businesses will have the opportunity to showcase their brands in a physical location, allowing shoppers to feel the brand’s clothing for themselves, according to Facebook.

The pop-up stores will be in Macy’s in the following cities

  • New York City
  • Pittsburgh
  • Atlanta
  • Fort Lauderdale
  • San Antonio
  • Las Vegas
  • Los Angeles
  • San Francisco
  • Seattle

Among the 100 products that will be featured


Image | TwoBlindBrothers.com
Image | Facebook