Facebook is opening nine holiday pop-up stores in Macy’s around the U.S. that will feature 100 digital-native brands and small businesses that have found success on Facebook or Instagram. In other words, there are some things about retailing that begs for high-touch, not just high tech.
According to Facebook, millions of people discover brands and products they love on Facebook and Instagram (which is owned by Facebook). The pop-up stores will allow customers to get up-close and personal with around 100 of these products. The digital-native businesses will have the opportunity to showcase their brands in a physical location, allowing shoppers to feel the brand’s clothing for themselves, according to Facebook.
The pop-up stores will be in Macy’s in the following cities
- New York City
- Fort Lauderdale
- San Antonio
- Las Vegas
- Los Angeles
- San Francisco
Among the 100 products that will be featured
Image | TwoBlindBrothers.com
Image | Facebook