Easter spending is expected to be about the same as last year’s record sales, despite the Easter sales season being two weeks shorter, according to the annual survey conducted by the National Retail Federation (NRF) and Prosper Insights & Analytics. “Despite a modest drop, the Easter forecast is still very positive and nearly as high as last year’s record,” said NRF President and CEO Matthew Shay. “Consumer spending remains healthy both for this holiday and this spring, and that paints an optimistic picture for the U.S. economy in the year ahead.”


Ostereier Griechenland / Markt Athen via Wikimedia Commons

What percentage of Americans observe Easter?

81% | Percentage of Americans celebrating Easter in 2018
$150 | Amount, per person, that will be spent by those who celebrate Easter in 2018
$152 | Amount, per person, that was spent by those who celebrated Easter in 2017

How Americans plan on observing Easter

60% | Will visit family and friends
58% | Cook a holiday meal
51% |  Go to church
7 % | Go to a restaurant
35% | Participate in an Easter egg hunt
16% | Open gifts

Image: Lotus Head, via Mediawiki Commons, Creative Commons Attribution-Share Alike 3.0 Unported

Percentage of Easter celebrants purchasing various items

89% | Food
87% | Candy
61% | Gifts
48% | Clothing
46% | Greeting Cards
42% | Decorations
39% | Flowers

Where Easter shopping was taking place in 2018

59% | Discout stores
36% | Department stores
28% | Online
25% | Specialty store
25% | Small business or local store

Cover Image: CC0 1.0

Source: National Retail Federation
Research by Prosper Insights Analytics