Small Business Saturday; Small Business Everyday | 2021
A national marketing event that reminds consumers why it is important to support small and local business.
Celebrating Small BusinessHolidaySmall Business Inspiration
Selling to Small Business
News, insight, information and ideas related to selling products and services to decision makers, owners and managers of small businesses.
Featured Resources for Selling to Small Business
PayPal Launches its Feature-Rich, Small Business Friendly ‘PayPal Zettle’ | July 2021
PayPal Zettle is available to small businesses across the U.S. beginning today
Mastercard and Zoho Are Expanding Their Small Business Software Partnership Worldwide
The partnership will enable small business owners to have access to Zoho’s comprehensive array to software products and services.
The Majority of Small Business Owners are Baby Boomers
Survey highlights of current and aspiring Baby Boomer small business owners.
Advice
When Selling to Small Business Owners, Focus on Situations, Not Operations
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
Tip
Tip for Marketers Targeting Small Business: SMBs Don’t Use the Term SMB
When you use in-house marketing buzzwords like SMB, you confuse your customers.