Selling to Small Business
News, insight, information and ideas related to selling products and services to decision makers, owners and managers of small businesses.
Featured Resources for Selling to Small Business
Advice
When Selling to Small Business Owners, Focus on Situations, Not Operations
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
Tip
Tip for Marketers Targeting Small Business: SMBs Don’t Use the Term SMB
When you use in-house marketing buzzwords like SMB, you confuse your customers.
Research
Americans Rank Military and Small Business as Nation’s Two Most Trusted Institutions | 2018
In an era of mistrust, Americans still trust the “institution” of small business.
Research
Highlights of Babson College Small Business in America Research | 2016
Obtaining capital is still a challenge for small businesses.