Selling to Small Business
News, insight, information and ideas related to selling products and services to decision makers, owners and managers of small businesses.
Featured Resources for Selling to Small Business
Advice
When Selling to Small Business Owners, Focus on Situations, Not Operations
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
Tip
Tip for Marketers Targeting Small Business: SMBs Don’t Use the Term SMB
When you use in-house marketing buzzwords like SMB, you confuse your customers.
Research
Americans Rank Military and Small Business as Nation’s Two Most Trusted Institutions | 2018
In an era of mistrust, Americans still trust the “institution” of small business.
NewsResearch
Here’s How Small Business Owners Are Buying, Using Technology | 2017
Tech adoption grows, but a surprising number of small businesses are clinging onto paper.
Bookmark This! | 35 Data Sources About Business From U.S. Government Agencies
Small business data sources provided by U.S. federal government sources.
ExplainerResearchResources
Answers to 20 of the Most Frequently Asked Questions About U.S. Small Business
From “What is a small business?” to “How do most small businesses get funded?” the 20 most asked questions about small business.