Nationwide Launches an Online Storefront for Small Business Owners
The platform is currently available in 13 states with plans for additional states this year and next.
Selling to Small Business
News, insight, information and ideas related to selling products and services to decision makers, owners and managers of small businesses.
Featured Resources for Selling to Small Business
SBA Adjusts Size Standards To Expand Lending & Contracting Opportunities | 2019
The increase will adjust industry-specific monetary-based size standards by nearly 8.4% to reflect inflation since 2014.
Advice
When Selling to Small Business Owners, Focus on Situations, Not Operations
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
Tip
Tip for Marketers Targeting Small Business: SMBs Don’t Use the Term SMB
When you use in-house marketing buzzwords like SMB, you confuse your customers.