Tip for Marketers Targeting Small Business: SMBs Don’t Use the Term SMB
When you use in-house marketing buzzwords like SMB, you confuse your customers.
Tip
Selling to Small Business
News, insight, information and ideas related to selling products and services to decision makers, owners and managers of small businesses.
Featured Resources for Selling to Small Business
Research
Americans Rank Military and Small Business as Nation’s Two Most Trusted Institutions | 2018
In an era of mistrust, Americans still trust the “institution” of small business.
NewsResearch
Here’s How Small Business Owners Are Buying, Using Technology | 2017
Tech adoption grows, but a surprising number of small businesses are clinging onto paper.
Trend
Survey | Small Business Owners Overwhelmed With Digital Marketing Challenges and Options | 2016
Insight into what small business owners feel about their marketing effectiveness