Selling to Small Business

Tip for Marketers Targeting Small Business: SMBs Don’t Use the Term SMB

When you use in-house marketing buzzwords like SMB, you confuse your customers.

Americans Rank Military and Small Business as Nation’s Two Most Trusted Institutions | 2018

In an era of mistrust, Americans still trust the “institution” of small business.

Here’s How Small Business Owners Are Buying, Using Technology | 2017

How Small Business Owners Differ From Others in Debt, Money & Demographics | 2016

Bookmark This! | 35 Data Sources About Business From U.S. Government Agencies

Answers to 20 of the Most Frequently Asked Questions About U.S. Small Business |

How Small Business Owners Define Success (You’ll Be Surprised)

Highlights of Babson College Small Business in America Research | 2016

The Surprising (To Some) Demographics of Small Business Owners | 2016

The median American small business owner is a bit over 50 years old.

Survey | Small Business Owners Overwhelmed With Digital Marketing Challenges and Options | 2016

Insight into what small business owners feel about their marketing effectiveness

Sellers View Etsy as a Business, Not a Hobby

Research of 4,000 sellers in the craft marketplace reveals that more sellers are viewing Etsy as a business, not a hobby.

Institutions in Which Americans Have Most Confidence Continue to be Military, Small Business | 2016

According to Gallup’s 2015 survey of Americans’ confidence in major institutions, only the military (72%) and small business (67%) — the highest-rated institutions in this year’s poll — are currently rated higher than their historical norms.