Selling to Small Business
News, insight, information and ideas related to selling products and services to decision makers, owners and managers of small businesses.
Featured Resources for Selling to Small Business
Mastercard and Zoho Are Expanding Their Small Business Software Partnership Worldwide
The partnership will enable small business owners to have access to Zoho’s comprehensive array to software products and services.
The Majority of Small Business Owners are Baby Boomers
Survey highlights of current and aspiring Baby Boomer small business owners.
Advice
When Selling to Small Business Owners, Focus on Situations, Not Operations
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
Tip
Tip for Marketers Targeting Small Business: SMBs Don’t Use the Term SMB
When you use in-house marketing buzzwords like SMB, you confuse your customers.
Research
How Small Business Owners Define Success (You’ll Be Surprised)
While they are serious about running a viable business, their top motivations aren’t wealth and growth.
Research
Highlights of Babson College Small Business in America Research | 2016
Obtaining capital is still a challenge for small businesses.